History

 October 16, 1923

• Signs a contract with M.J Wrinkler to produce a series of Alice
Comedies. M
• Marks the start of The Walt Disney Company, first known as
Disney Brothers Cartoon Studio
 1928
• Steamboat Willie – first animated film to star Mickey Mouse
and to feature synchronized sound
 1929
• Disney brothers’ partnership is replaced by four companies:
Walt Disney Productions, Ltd.; Walt Disney Enterprises;
Liled Realty and Investment Company; and the Disney Film
Recording Company
 1932
• Flowers and Trees, Disney’s first full-color cartoon and first
Academy Award winner

 1937
• Snow White and the Seven Dwarfs, Disney’s first feature-
length animated film , premieres at the Carthay Circle
Theatre in Los Angeles, California

 1940
• Walt Disney Productions issues its first stock
• The Disney Studio moves to Burbank, California
 1952
• Walt Disney establishes WED Enterprises

 1955
• Disneyland opens

 1986
• Walt Disney Productions name changes to The Walt Disney
Company
Mission
 The mission of The Walt Disney Company is to be one of
the world’s leading producers and providers of
entertainment and information. Using our portfolio of
brands to differentiate our content, services and
consumer products, we seek to develop the most
creative, innovative and profitable entertainment
experiences and related products in the world.
Businesses
 The Walt Disney, together with its subsidiaries and
affiliates, is a leading diversified international family
entertainment and media enterprise with the following
business segments:
 Media networks
 Parks
 Experiences and Consumer Products
 Studio Entertainment
 Direct-to-consumer and international
Social Responsibility

At Disney, corporate social responsibility

refers to our commitment to operate
our businesses in an honorable and
ethical manner along with our efforts to
bring comfort, inspiration, and
opportunity to families around the
world.
 Participating in the United Nations Forum on Business
and Human Rights

 Contents that inspires everyone to live healthier

lifestyle

 The Global Workplace and Women’s Initiative

 Disney Conservation Fund

 Supporting Children’s Hospital

FINANCIAL STABILITY
 2009

Fortune Magazine rated Walt

Disney their 13th “Most Admired
Company in the World” in terms
of management and performance
ENVIRONMENTAL
IMPACT