CLIENTELE AND AUDIENCES OF

COMMUNICATION
PRESENTED BY:
NICOLE ANGELEE LIMOS
 • CLIENTLE/CLIENTS – those who are in
deep benefit or need of the message
or information you relay.

• AUDIENCE – anyone who can see/hear

your message but sometimes are not
your possible target.
 CLIENTELES OF COMMUNICATION
AND ITS NEED

• INDIVIDUALS
• GROUPS AND ORGANIZATIONS
• COMMUNITIES
INDIVIDUALS
 GROUPS AND ORGANIZATIONS

• Involves trust and cooperation

 GROUPS AND ORGANIZATIONS

• Needs:
1. Exchange ideas, gain more knowledge
and understanding.
2. Arrive at a decision or course of action

GROUP DYNAMICS – study of human

behavior in a group

HOW ABOUT ORGANIZATION?

 TYPES OF COMMUNICATION IN
GROUPS

1. Task Communication
2. Climate Communication
3. Procedural Communication
4. Egocentric/Dysfunctional Communication
 COMMUNITY

• A group of organisms or populations living and

interacting with one another in a particular
environment.
• Must gain access to communication infrastructure
and technologies
• Article XVI, Section 10 of the 1987 Philippine
Constitution