CD222

COMMUNICATING
WITH
COMMUNITIES
 Lesson Agenda
Communicating
Introduction with communities
Principles

The Eight Critical Dimensions of

Informations Ecosystem
 Introduction
Effective communication with communities
ensures they have access to timely, accurate, and
relevant information in languages, formats and via
the relevant channels that are culturally
appropriate and accessible for different groups.
Four Communicating with
Communities Principles
Information is Aid

Communication is Two-way

Start with Information

Ecosystem
Information Must be
Useful
 Information
is Aid
Communicating with Communities is based
on the principle that information and
communication are critical forms of aid,
without which people affected by a crisis
cannot access services or make well-
informed decisions for themselves and their
communities.
 Communication is
Two-way
Two-way communication is a form of transmission in
which both parties involved transmit information.
Two-way communication has also been referred to as
interpersonal communication.
 Start with Information
Ecosystem
• Identify and leverage existing communication channels
(e.g., newsletters, mass media, SMS).
• Consider factors influencing information consumption
(digital access, demographics) for tailored strategies.

Challenges in Ensuring Information Reliability:

• Difficulty in ensuring citizen knowledge despite increased
information accessibility, especially in conflict zones.
• Trusted media sources may be exploited for political
purposes, necessitating continuous adaptation and
vigilance.
 Information Must be
Useful
- Internews focuses on practical information
that is relevant for the affected population
who is in the middle of the crisis. The
information should be:

Timely - the distribution of information

should be fast enough to be relevant to the
population, which is typically very difficult in
a humanitarian crisis where the situation
may be fluid.
 Actionable: People should be able to
act upon the information that is
shared.

Trustworthy: It's not so much whether

people understand what you're saying;
what matters most is that they're
comfortable talking to you.
The Eight Critical
Dimensions of
Information
Ecosystem
 • Information needs
- are the information needs of all
groups being served?
•Information Landscape
- what infrastructure are in place to
support information production and
flow?
 • Production and Movement of Information- This
refers to the creation, dissemination, and flow of
information within various contexts. It
encompasses how information is generated,
processed, and transmitted across different
channels.

• Dynamics of Access in Communicating

Communities- This concept focuses on how
individuals and groups access and interact with
information within their communities. It considers
factors such as availability, affordability, literacy,
and technological infrastructure.
 • Use of information
-This refers to how the information is utilized
and applied within the community. The use of
information can vary depending on the
purpose and context of the communication.

• Impact of information
-This refers to the effects and outcomes that
result from the sharing and dissemination of
information within a community. It
encompasses the influence, changes, and
benefits that information can have on
individuals, groups, and the community as a
whole.
 • Social trust – confidence in the
moral orientation or trustworthiness
of our fellow citizens.Also plays
an important role in how secure
individuals feel and how well society
functions.

• Influencers in the community- are

members of self-selected social
groups who have the trust and
respect of their peers to their
communities
Thank you for
listening!
 Members:
Orillaneda, Daisyrie
Mellores Jonalyn
Orocio, Monica
Rancho, Justine
Palino, Bethany
Plurad, Naomie Kim
Peresores, Joanna
Pareda, Shirange Sweet
Ricardo, Mica Hannah