PURPOSIVE

COMMUNICATION GE 2
THE ESSENCE OF Chapter 1
COMMUNICATION
 WHAT IS THE
ESSENCE OF
COMMUNICATION?
WHAT IS THE ESSENCE OF COMMUNICATION?
❑Communication means survival of the human
race.
❑Communication is the “sine qua non” of
knowledge.
❑If one wants to learn, he has to communicate.
If one wants to succeed, then he must be a
good communicator.
HOW DOES ONE BECOME A
GOOD COMMUNICATOR?
ELEMENTS OF COMMUNICATION
1.The sender
2.The message
3.The channel
4.The receiver
5.Feedback
THE SENDER
❑The origin of the communication
❑The source of message
THE MESSAGE
❑The message/information being sent
❑It must be clear
❑It should be definite
THE CHANNEL
❑Transmitter of message
❑It must transmit the message exactly
and accurately
THE RECEIVER
❑The one who perceives the message
❑A good receiver is a good listener
THE FEEDBACK
❑Response to the message given by
the receiver
❑A good feedback is given on time
❑It should be timely and
responsible
ETHICS OF COMMUNICATION
1.Honesty
2.Openness to other
views
3.Commitment
4.Build consensus
HONESTY
❑The act, quality or condition
of being truthful
OPENNESS TO OTHER VIEWS

❑Willingness to be open to
views
COMMITMENT
❑Being bound
emotionally/intellectually to
course of action
❑A promise or agreement
BUILD CONSENSUS
❑Agreement among
members
PRINCIPLES OF COMMUNICATION
1. Relevance
2. Be positive
3. Choose the best medium.
4. Study your audience.
5. Be enthusiastic
6. Maintain an intense focus.
RELEVANCE
❑The value or relevance of
your message
❑applicability
BE POSITIVE
❑Open and positive attitude
CHOOSE THE BEST MEDIUM

❑The means that a speaker or

a writer use
❑As channel of communication
STUDY YOUR AUDIENCE

❑The speaker or writer knows

the reader or audience
BE ENTHUSIASTIC
❑Divine inspiration or frenzy
❑Intensity of feeling, excitement,
interest or eagerness
 MAINTAIN AN INTENSE FOCUS

❑Intense of feeling or passionate

GLOBALIZATION
IMPLICATIONS OF GLOBALIZATION TO
COMMUNICATION

Communication competence -
refers to the knowledge of effective and
appropriate communication patterns and the
ability to use and adapt that knowledge in
various contexts (Cooley & Roach, 1984).
VIRTUAL INTERACTIONS

Nowadays, through the use of the

internet and modern gadgets,
communicating to any part of the
world has become as easy as the click
of the finger
INFORMATION HIGHWAY
▪availability of numerous service
providers as channel of
communication
▪offering internet, cable TV and
mobile telephone facilities
BUSINESS TRANSACTIONS
▪Promotions, marketing and selling
products across the globe has become
easy and very quick because of virtual
communication.
▪Teleconferencing has been seen used for
practicality
SOCIAL MEDIA POWER
▪Promote social awareness of people in a global
sense.
▪The advent of advances communication technology
promoted the “massification” of information, views,
research studies, opinions, and prototypes.
▪Political, economic and social impact has been
revolutionized.
ETHNOCENTRISM
❑A belief that one’s own
practice is the proper way of
life
EFFECTS OF ETHNOCENTRISM TO INTERCULTURAL
AND GLOBAL COMMUNICATION
1. Bias
2. Prejudice
3. Discrimination
4. Loyalty
5. Miscommunication
6. Division
1. BIAS
❑Is the inclination, predisposition
or partiality towards something
❑Favorable impression towards
a culture or belief
2. PREJUDICE
❑Adverse judgment or opinion
formed beforehand without
knowledge of the facts
3. DISCRIMINATION
❑Unfair treatment of a person
or group as consequence of an
adverse judgment or opinion of
a culture
4. LOYALTY
❑The quality of being faithful/loyal to
someone
❑Ethnocentrism can cement loyalty
within the same social grouping or
people belonging to the same society
5. MISCOMMUNICATION
❑Affected by either bias or
prejudice
❑Pre-judgment of one culture
brought about by prejudice could
lead to misunderstanding
6. DIVISION
❑Unity could not be achieved
among different cultures under a
situation where prejudice
abounds
 CULTURAL RELATIVISM
▪A person’s beliefs and practices should be
perceived by others, in context of his culture
▪Not judging the culture of other people that are
not the same as yours
▪Appreciate the cultural practices of other societies
on the context of their culture
CULTURAL APPRECIATION
▪It happens when a person attempts to
appreciate and study about another
culture.
▪To widen his understanding and relate
with others in a cross-cultural setting
CULTURAL APPROPRIATION

▪taking one component of a

practice belonging to another
culture and using it for a
purpose
 SUCCESSFUL COMMUNICATION IN AN
INTERNATIONAL AND INTERCULTURAL
SETTING
▪The advent of information and communication technology
has made the globe smaller where it has become as easy
as a flick of a finger to communicate and interact with
people around the world.
▪With globalization, interaction and communication among
people had become frequent and inevitable.
TIPS TO BE AN EFFECTIVE COMMUNICATOR
1. Global awareness
2. Cultural sensitivity
3. Cultural intelligence (CQ) and competence
4. Respect for the cultures and beliefs of others.
5. Openness and positive attitude towards others.
▪ GLOBAL AWARENESS

▪One should be knowledgeable of

developments and issues obtaining in
countries around the world.
2. CULTURAL SENSITIVITY

▪We have to know, accept and

respect the culture of our
audience/ reader.
 3. CULTURAL INTELLIGENCE

▪The capability of a person to adjust

to and cope with situation in which
differences in cultures and beliefs
had been observed.
 4. RESPECT FOR THE CULTURES AND
BELIEFS OF OTHERS

▪Our success in our relationship

with others hinges on our
respect for their cultures and
beliefs.
5. OPENNESS AND POSITIVE ATTITUDE
TOWARDS OTHERS

▪The key to a successful

relationship is an open and
positive attitude towards
others.
IMPORTANT POINTERS IN
COMMUNICATION
1. Be ethical.
2. Use standard English terms and sentences.
3. Use a reasonable pace/speed in speaking.
4. Keep it Short and Simple (KISS).
5. Be a good listener.
6. Keep tabs of important details.
7. Encourage interaction.
1. BE ETHICAL

❑Different countries have distinct

ethical rules to follow in communication.
❑It is highly recommended that you
make a simple study of your
audience/reader
2. USE STANDARD ENGLISH TERMS AND
SENTENCES
❑It is advised that a speaker/writer avoid
the use of esoteric terms, or words used by
specific professions or groups.
❑Slang and idiomatic expressions should
be avoided.
3. USE A REASONABLE PACE/SPEED IN
SPEAKING
❑Be sensitive and considerate of your
audience.
❑When delivering a speech, avoid using
conversational speed
❑Calibrate your pacing
❑Use simple sentences
4. KEEP IT SHORT AND SIMPLE (KISS)

❑Make it simple and as brief as possible

5. BE A GOOD LISTENER
❑Develop our active listening skills
❑Imagine what a speaker is saying
❑Make a picture of ideas
❑Ask questions to clarify
❑Never interrupt
6. KEEP TABS OF IMPORTANT DETAILS

❑It is advisable to write important details,

especially complicated figures or ideas to
help your audience understand your
message
7. ENCOURAGE INTERACTION
❑Interaction is very important for
feedback and successful communication
❑Sharpen your questioning techniques by
learning to use open-ended questions
END OF CHAPTER 1