PURPOSIVE

COMMUNICATION
GE6106
IS ABOUT WRITING, SPEAKING, AND
PRESENTING TO DIFFERENT AUDIENCES
AND FOR VARIOUS PURPOSES
(CMO,S2013).
COMMUNICATION
PROCESSES
THE COMMUNICATION PROCESS IS THE STEPS WE
TAKE IN ORDER TO SUCCESSFULLY COMMUNICATE.
COMPONENTS OF THE COMMUNICATION
PROCESS INCLUDE A SENDER, ENCODING OF A
MESSAGE, SELECTING OF A CHANNEL
OF COMMUNICATION, RECEIPT OF THE MESSAGE
BY THE RECEIVER AND DECODING OF THE
MESSAGE.
COMMUNICATION
PROCESSES
COMMUNICATION
PROCESS MODEL
COMMUNICATION
PRINCIPLES
COMMUNICATION IS A TWO-WAY PROCESS OF
GIVING AND RECEIVING INFORMATION
THROUGH ANY NUMBER OF
CHANNELS. WHETHER ONE IS SPEAKING
INFORMALLY TO A COLLEAGUE, ADDRESSING A
CONFERENCE OR MEETING, WRITING A
NEWSLETTER ARTICLE OR FORMAL REPORT, THE
FOLLOWING BASIC PRINCIPLES APPLY
• Know your audience.
• Know your purpose.
• Know your topic.
• Anticipate objections.
• Achieve credibility with your audience.
• Follow through on what you say.
• Communicate a little at a time
• Present information in several ways.
• Develop a practical, useful way to get feedback
• Use multiple communication techniques.
 GROUP YOURSELVES
INTO 3 AND MAKE A SKIT
PRINCIPLES OF
COMMUNICATION
IT IS MENTIONED ERLIER THAT
COMMUNICATION IS AN ACQUIRED SKILLS
OR SOMETHING THAT YOU CAN LEARN
ABOUT AS YOU GO THROUGH THE PROCESS
OF DEVELOPMENT.
1. PRINCIPLE OF CLARITY

THE THOUGHT OR IDEA THAT NEEDS TO BE COMMUNICATED

SHOULD BE SPELLED PROPERLY. THE WORD SHOULD BE
ARRANGE IN SUCH A WAY THAT THE RECEIVER UNDERSTAND
THE SAME WAY WHICH THE SENDER COVEYS.
PRONUNCIATION SHOULD BE CLEAR AS POSSIBLE
INCLUDING THE ENUNCIATION TO AVOID MISCONCEPTION.
2. PRICIPLE OF ATTENTION

ATTENTION IS VERY IMPORTANT IN COMMUNICATION. ONE

SHOULD PAY ATTENTION TO EVERY SINGLE DETAIL IN
COMMUNICATING. TO UNDERSTAND WHAT THE SENDER
MEANS, THE RECEIVER SHOULD BE DRAWN TOWARDS THE
MESSAGE BY PAYING ATTENTION TO THE EMOTION,
BEHAVIOR, MANNER AND GESTURE SO THEY MAY RESPOND
PROPERLY TO THE MESSAGE
3. PRINCIPLE OF FEEDBACK

A FEEDBACK SIGNIFIES THAT COMMUNICATION IS

EFFECTIVE. THEREFOR, IT IS IMPORTANT TO PROVIDE
FEEDBACK ONCE COMMUNICATION TAKE PLACE
4. PRINCIPLE OF INFORMALITY

THERE ARE MAJOR DISTINCTION BETWEEN FORMAL AND

INFORMAL COMMUNICATION. TO EMPHASIZE, THERE ARE TIMES
THAT FORMAL COMMUNICATION MAY NOT ACCOMPLISH AND
DESIRED RESULTS SO INFORMAL COMMUNICATION CAN BE
EFFECTIVE AND EFFICIENT IN SOME SITUATIONS. IT IS VALID TO
CONVEY MESSAGE INFORMALY BECAUSE IT IS IMPORTANT AS
FORMAL COMMUNICATION
5. PRINCIPLE OF CONSISTENCY

CONSISTENCY ALWAYS MATTER IN COMMUNICATION. TO

ACHIVE CONSISTENT RESULT ONCE MUST BE CONSISTENT IN
THE WAY THEY COMMUNICATE. IT CONTRIBUTES TO THE
REPUTATION OF BOTH SENDER AND RECEIVER AND
STRENGTHENS RELATIONSHIP.
6. PRINCIPLE OF TIMELESS

THIS PRICINCIPLE STATES THAT COMMUNICATION SHOULD

BE DONE AT AN ACCURATE TIME AS POSSIBLE. TO ATTAIN
THIS PRINCIPLE, THE SENDER WHO CONVEYS THE MESSAGE
SHOULD MAKE A SAFETY MEASURES WHEN DELEVERING THE
MESSAGE.
7. PRINCIPLE OF ADEQUACY
THIS PRINCIPLE IS IMPORTANT IN COMMUNICATION.
INADEQUATE MESSAGE CREATES CONFUSION TO THE RECEIVER,
BUT AN ADEQUATE MESSAGE BUILD RAPPORT TO BOTH PARTIES.
SO IT IS IMPORTAN TO DELIVER ADEQUATE MESSAGE AT ALL
TIMES.
GLOBALIZATION
 LOCAL AND GLOBAL
COMMUNICATION IN
MULTICULTURAL SETTINGS
 GLOBAL COMMUNICATION
• Can be defined just as any communication can: A
message is sent from one person or group to another
anywhere in the world.

• It is usually in the encoding and decoding that problems

occur. As with any communication, ensuring that the
message is received as it was intended is the
responsibility of the sender
EXAMPLE OF GLOBAL
COMMUNICATION
WHY CROSS CULTURE
IS IMPORTANT ?
WHAT IS LOCAL
COMMUNICATION?
 LOCAL COMMUNICATION
•Host processes can communicate
with workflows by exchanging data
through custom local
communication services.
 COMMUNICATE
DO
• Talk about the person’s
job/work-related matters
• Talk about sports, politics,
movie, books, hobbies.
DON’t
• Discuss religion, politics or
other controversial subjects
• Ask women if they married
• Tell ethic and religious jokes.
EVALUATING MESSAGES
AND/OR IMAGES OF
DIFFERENT TYPES OF TEXTS
REFLECTING
DIFFERENT CULTURES
WHAT IS MESSAGE?
THE MESSAGE IS A SHORT
COMMUNICATION SENT FROM ONE
PERSON TO ANOTHER OR THE CENTRAL
THEME OR IDEA OF A COMMUNICATION.
WHAT IS THE PURPOSE OF
THE MESSAGE ?
IS TO EDUCATE, TO ENTERTAIN, OR
SEND INFORMATION IN DIFFERENT
WAY. ETC.
HOW IS THE MESSAGE
CONVEYED BY THE TEXT
AND/OR IMAGE?
WHO IS THE TARGET
AUDIENCE OF THE
MESSAGE ?
A target audience is the group of
people you hope to influence with
your message.
WHAT OTHER WAYS OF
PRESENTING MESSAGE IN
THERE ?
THERE ARE FOUR DIFFERENT TYPES OF
PRESENTATIONS YOU CAN GIVE AND THEIR
PURPOSE
- INFORMATIVE SPEECHES. .
- DEMONSTRATIVE SPEECHES.
- PERSUASIVE SPEECHES.
- INSPIRATIONAL SPEECHES.
INFORMATIVE SPEECH

AN INFORMATIVE SPEECH IS GIVEN FOR THE

PURPOSE OF PROVIDING INFORMATION ABOUT A
TOPIC TO THE AUDIENCE. NOTICE THAT THE PURPOSE
OF AN INFORMATIVE SPEECH IS SIMILAR TO THE
PURPOSE FOR WRITING AN INFORMATIVE ESSAY.
DEMONSTRATIVE SPEECH

A SPEECH THAT TELLS AND SHOW

AN AUDIENCE HOW TO DO
SOMETHING.
QUIZ NO.1
FINALS!
COMMUNICATION
FOR VARIOUS
PURPOSES
 ARGUMENTATION

the action or process of reasoning

systematically in support of an idea,
action, or theory.
 PERSUASTION
• the process by which a
person’s attitudes or behaviour are, without duress,
influenced by communications from other people.

• is an act or process of presenting arguments to

move, motivate, or change your audience minds/
decisions.
JOB INTERVIEWS

POLICES INTERROGATIONS

GETTING TO KNOW SOMEONE

 DESIST
• Includes the act of telling someone to
stop his/her doing.

1. Smoking
2. Cheating
3. Drinking Alcohol beverages
4. Doing something bad to others
 LEARN
• The goal is to impart of knowledge and
making someone understand something

1.Teaching
2.Coaching
3.Parenting
 BELIEVE
•Changing someone’s belief, such as
in religious conversation.

1.Leadership
2.Religious
HOW TO PERSUADE
PEOPLE TO AGREE
 ACTIVITY
GROUP YOURSELVES INTO 5
GROUPS AND PICK ONE PAPER.
1. SALES REPRESENTATIVE
2. LEADER OF ORGANIZATION
3.COACH OF SPORTS CLUB
4. SPEAKER REPRESENTATIVE OF D.O.H
5. PASTOR/ CELL LEADER
TYPES OF
COMMUNICATIVE
STRATEGIES
CHOOSE YOUR
PARTNER!
 ACADEMIC
COMMUNICATION
INVOLVES PRESENTING IDEAS EFFECTIVELY AND
FORMALLY IN A SCHOLASTIC ENVIRONMENT. IF
YOU ATTEND AN INSTITUTION OF HIGHER
EDUCATION, YOU CAN USE THESE SKILLS TO
CONTRIBUTE TO THE ACADEMIC CONVERSATION
WITH YOUR TEACHERS AND PEERS.
IMPORTANCE OF
ACADEMIC
COMMUNICATION
 QUIZ
½ crosswise