Optimizing Product

Placement For Better Sales

Problem Statement

The purpose of this model is to find the optimum placement of a particular

product in the shelves of a retail store for maximizing the sales.

This will be done by predicting the optimum places for certain items, by
analysing the statistics of past behaviour and actions of the customers.
Data Needed

● Item_Type: The category to which the product belongs

● Item_MRP: Maximum Retail Price (list price) of the product
● Tier_Level: The level of the product in the shelf
● Item_Identifier: Unique product ID
● Item_Weight: Weight of product
● Item_Size: The actual size of the product
● Item_Calorie_Content: Nutrition count
● Item_Visibility: The % of total display area of all products in a store allocated to the
particular product
● Previous_Sale: The amount of sales of that item
● Customer_Data
 Dataset
Item_Name Item_Calorie_Content Item_Type Customer_Gender Bought
(Y/N)

Hide N Seek 35 Food F Y

Cheesy Mc 250 Food M Y

Cheesy Mad 200 Food F N

Angles
 Dataset...
Item_Name Tier_Level Item_Type Customer_Type Bought
(Y/N)

Fifa 1 Game Kid Y

Call of Duty 2 Game Kid Y

PubG 4 Game Kid N

Type of ML
Supervised Learning

Binary Classifier - Y/N

Benefits for Users (Retailer)

● Gain Creators: Products being within reach of the customers that need them most.
● Efficient Sales Process
● Better sales for the retailer just by adjusting the placement of the product
● Identifying exceptional prospects
● Retarget potential customers
Thanks!