Proposed Business Plan:

Eye Catching Products

 Business Objective:

• To increase company revenue by 5 folds in next 3

Years from 1 Million$ to 5 Million$.

• Switch Retail operation from Offline to Online.

Proposed Solution:

• Switching & Migrating business from Offline to Online will take a little time
(~around 1 Year) and as we are eyeing to increase our revenue in next three years
then we should start taking steps towards that direction from now onwards.

• Meanwhile, we should think of ways to increase our presence with customers

with existing model too and look to increase our revenue by 2 folds in next 1
Year.

Note: Drawback with existing model is that end user can’t see the actual product
before buying which makes it difficult for the end user to make some choice &
trust and also very Limited end user hold.
Change in Existing Approach:

• We can explore the possibilities with Social Media @Zero cost.

• We can create our retail pages on social platforms like Instagram, Facebook etc. to
get more customer hold.

• Going on social sites help us to allow our customer to visualize product before
buying it.

• Going social sites will not only help us in increasing business but at the same time
help us in Branding ourselves in market with wider customers and gaining new
customers too which would be helpful and beneficial for us before going online.

• We receive more customer feedbacks which we can utilize while going online.

• With this approach we can expect to increase our revenue by 2 folds in next 1 Year
i.e. from 1 Million$ to 2 Million $.
 Revenue (in Million $)

REVENUE

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Revenue
2022 5
2020 2
2019 1
Proposed New Model:
The new proposed plan is to switch & migrate our offline retail business to an online e-
Commerce platform without loosing any old customers related data, We can ensure data
retainment by simply integrate our mainframe database with our new developed
application.

Some High Level objectives:

• This system is all about converting shopping system from manual to online.
• Customer can register themselves to website.
• Upon registration, they are allowed to buy product by login to site.
• Administrator adds, deletes & edit products to database.
• Upon buying the product it should get delivered to customer address.
• Customer is able to write feedback for each purchased product.
• Admin can see track the overall action & reports and save it to database.
Communication Interface:

LAN/WAN
SENDER RECEIVER

Request Request

USER APPLICATION
SERVER DATABASE
ER DIAGRAM
High Level Activities & Deliverables:

Simply going Online won’t help us in achieving our objective of increasing our revenue.

• We need to do some market research and study our target audience demographic,
geographic & purchasing patterns.

• Finding Out where our Customers are: It is very important thing to understand our
customer interest on what sites they are spending there times, once we identify what
customers interest is and what they like to purchase then it would help us to offer them
what they are looking.

• We need to identify our high valuable products that generates High sales for us.

“The better we understand our customer the faster the business grows”
 AREA WISE SALES Item Wise Sales
Chennai, 10% Mumbai, 12%

10%
25%
Delhi, 15%
Apparels
22% Laptops
Jewellery
Gifts
Benguluru, 35% 15% Others

28%

Hyderabad, 28%
Functional & Non Functional Requirements:

Functional:
• Keeping records of admission of customers.
• Keeping the records of products.
• Keeping the daily sell.
• Storing the feedback given by the customer.
• Keeping details about the product it is delivered or not.
• Storing the items selected by the customer in the temporary storage.
• Transaction corrections & cancellations.
• Authorization & Authentication levels.
• Certification Requirements.
• Historical data.
• Legal & Compliance requirements.
Non Functional Requirements:
• Performance (Response time, Throughput, etc.)
• Secure Access of confidential data (E.g. Customer details)
• 24*7 Availability.
• Better component design to get better performance at peak time.
• Scalability
• Capacity
• Reliability
• Recoverability
• Maintainability
• Data Integrity
• Usability
• Interoperability
RISKS:
E-Commerce Online Security Threat:
• Phishing
• Unprotected Online service
• Credit Card fraud
• Hacking
• Data Errors

Intellectual Property Right:

• Logo
• Motto
• Any other copyright

Product Warehousing & Logistic:

• Maintaining a ecommerce business is tricky and if it’s not done right
then it can result in time, money & customer satisfaction going down.
Mitigation Plan for Risks:
• Provide Multi layer security to platform.
• Monitor all transaction from order to delivery.
• Request a non-storable CVV.
• Get strong password from users.
• Get Trust marked with SSL Certification.
• Safeguard your own Intellectual property.
• Legally perform an IP Audit and patent of your website.
Resource Plan:
• Researchers Team
• Development Team
• Testing Team
• Web Development Team
• Maintenance Team
• Digital Marketing Team
• Customer Service Team
• Rights & Permissions Team (Copyrights)
• Finance & Accounting
Project Cost:
• The overall development must cost around XYZ $ which includes
licensed tools & technologies.
• The e-commerce websites requires continuous maintenance efforts
which would approximately cost around QWE $ annually.
• Digital Marketing of our website is also necessary this also requires
annual charges (~ABC $).

Overall Project Cost(in Dollars): XYZ+QWE+ABC

Ensuring Ontime Project delivery:

• Project schedule need to be prepared initially.

• The task is going to divide between teams and each team would be
given a target date to finish their work.
• We need to track each teams work on regular basis to identify
whether the project is going as per the plan or not.
• We need to provide liaison & coordination between different teams to
keep the project running as per schedule.
• We also need to put some contingency to tackle some slippage in
project deliverables.
System Requirements:
• Operation Systems supports:
• Windows 8.1
• Windows 10
• Macintosh 10.12
• Macintosh 10.13
• Linux/Ubuntu 16

• Processor: Pentium 4+
• RAM: 4 GB+
• Hard Disk: 80GB+

• Browser Supports:
• Chrome latest-1
• Firefox Latest version-1
• IE11
• Edge
• Safari 11 or later.
Thank You