New Trends in CSI

Presentation to Namibia CSI Conference

18-19 September 2013

1 Presentation title in footer Confidentiality level on title master 11 November 2019

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 Background

>CSI has different names.

>Using Vodacom’s experience

>CSI is a living science

Strategy and Business review – Vodafone

2 Confidentiality level C4 June 2013
 CSI Evolution

From Donor to Mobiliser

Licence General Strategic

Foundations CSI
Obligation Philanthrop
y - Defined
Emphasis on - Ad hoc - Structured
focus areas
Compliance
- No linkages - No defined
- Fewer bigger
No structure to focus area
projects
support - Grant based
- Many, small
- Alignment
projects

- Programme
determined
by inbox.

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 Strategic CSI

“ a business strategy that is integrated with the core

business objectives and
core competencies of the firm, and from the outset is
designed to create
business value and positive social change, and is
embedded in day-to-day
business culture and operations.’ Prof K. McElhaney

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 Elements of Strategic CSI

>CSI becomes a business strategy

>CSI is linked to core business of company

>From separate function to integrated function

>Public endorsement by senior company leadership

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 Strategic CSI Benefits

Developmental Impact Business Impact

–Evident & measurable Increased company

societal reputation & brand
–Replicable and scalable
models Increased staff moral,
loyalty & retention

Customer loyalty

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 Strategic CSI Traits

>Decreased External Influence

–From reactive project selection to proactive partner
selection
–Make offerings to govt
–Minimise volumes of requests

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 Strategic CSI Traits

>From Cash to Products & Solutions

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 Strategic CSI Traits

>Mainstream Branding & Communications

–Approach as a product or service
–Reach critical constituencies inside & outside
company

–Do it right

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 Strategic CSI Traits

>Management Systems
–Monitoring & Evaluation
–Impact Assessments
–Project Management
–Financial Management

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 Strategic CSI Traits

>Collaboration between Corporates

>Partnerships

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 Strategic CSI Traits

>Changed Skills Set

– More developmental skills needed
– Understanding of the business
Technical
administrative

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 Strategic CSI Traits

>Shift in Volunteering
– Increase the meaning of Volunteering
– Skills transfer
– Directed Payroll Giving
– CEO Award

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 Strategic CSI Traits

>Total Giving
– Technology/Solutions
– Cash
– Things
– Skills
– Time

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 Foundations as independent entities??

In Support Against

–Integrity - ONEROUS
–Tax incentives - Own systems &
infrastructure
–Ability to raise funds

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 Funding Options

>Company Allocation
>Granted shares
>External funding
>Venture Capital

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 Govt. Regulations (RSA)

>Sector scorecards make CSI more regulated

>More companies do it
>Provides benchmarks

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 Issues to contend with

Mind set change Migration to new set of

> Regarding CSI as peripheral to projects
business.
> Sentimental attachment to old
projects.

Prioritisation by business Pricing structure

 Technology support > Accommodating CSI in pricing
structure
 Marketing campaigns

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 Thank you

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