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  • Advertising: Print Media

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    Kin Orquillas
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    This document provides an overview of print media advertising. It begins by defining key terms like advertising and media. It then classifies print media, which includes newspapers, magazines, transit, and billboards. The document focuses on newspaper advertising, describing the different types like classified, spotlight, business card, circular, and display ads. It also notes advantages of newspaper advertising like geographic targeting, high credibility, and information potential. In summary, the document categorizes print media advertising and examines newspaper advertising in particular, outlining various ad types and their benefits.

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    Print Media.7044738.Powerpoint

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    This document provides an overview of print media advertising. It begins by defining key terms like advertising and media. It then classifies print media, which includes newspapers, magazines, transit, and billboards. The document focuses on newspaper advertising, describing the different types like classified, spotlight, business card, circular, and display ads. It also notes advantages of newspaper advertising like geographic targeting, high credibility, and information potential. In summary, the document categorizes print media advertising and examines newspaper advertising in particular, outlining various ad types and their benefits.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views12 pages

    Advertising: Print Media

    Uploaded by

    Kin Orquillas
    This document provides an overview of print media advertising. It begins by defining key terms like advertising and media. It then classifies print media, which includes newspapers, magazines, transit, and billboards. The document focuses on newspaper advertising, describing the different types like classified, spotlight, business card, circular, and display ads. It also notes advantages of newspaper advertising like geographic targeting, high credibility, and information potential. In summary, the document categorizes print media advertising and examines newspaper advertising in particular, outlining various ad types and their benefits.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    ADVERTISING

    PRINT MEDIA

    Asmitha Shetty 02
    Mahesh Budhwant 03
    Key Terms

    Advertising:
    A paid-for form of communication.

    Media:
    The agencies, means or instruments used to convey
    advertising messages.

    Print Media:
    Includes advertising in newspapers, magazines, transit and
    billboards.

    2
    Classification

    Print Media

    Print Place

    Newspapers Billboards

    Magazines Transit

    3
    Print- Newspaper
    National Newspapers

    4
    Print- Newspaper
    Local Newspapers

    5
    Print- Newspaper
    Types of Newspapers advertisements

    Classified Ads

    6
    Print- Newspaper
    Types of Newspapers advertisements

    Spotlight Ads

    7
    Print- Newspaper
    Types of Newspapers advertisements

    Business Card Ads

    8
    Print- Newspaper
    Types of Newspapers advertisements

    Circular Ads

    9
    Print- Newspaper
    Types of Newspapers advertisements

    Display Ads

    10
    Print- Newspaper

    Advantages
    •Geographic targeting
    •High credibility
    •High information potential

    11
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    you like it! To see the rest of it, just click here to view it in full
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