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  • Enjoy Fun Foods LTD, Gokak: Abhishek M Talawar

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    Enjoy Fun Foods Ltd is a private company located in Gokak that manufactures and sells ice cream. It produces over 35 flavors of ice cream and has over 20 employees organized into departments for quality control, purchase, sales, finance, and production. The company was established in 1994 and owns outlets in Gokak and surrounding villages. A SWOT analysis found strengths in quality products and local skilled labor, weaknesses in limited market size and seasonality, opportunities in expanding outlets and growing due to quality, and threats from competition and natural hazards. The total investment for the proposed project is Rs. 52.28 lakhs to be sourced through equity of Rs. 30 lakhs and a bank loan of Rs

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    Enjoy Fun Foods Ltd is a private company located in Gokak that manufactures and sells ice cream. It produces over 35 flavors of ice cream and has over 20 employees organized into departments for quality control, purchase, sales, finance, and production. The company was established in 1994 and owns outlets in Gokak and surrounding villages. A SWOT analysis found strengths in quality products and local skilled labor, weaknesses in limited market size and seasonality, opportunities in expanding outlets and growing due to quality, and threats from competition and natural hazards. The total investment for the proposed project is Rs. 52.28 lakhs to be sourced through equity of Rs. 30 lakhs and a bank loan of Rs

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    40 views10 pages

    Enjoy Fun Foods LTD, Gokak: Abhishek M Talawar

    Uploaded by

    Abhishek M Talawar
    Enjoy Fun Foods Ltd is a private company located in Gokak that manufactures and sells ice cream. It produces over 35 flavors of ice cream and has over 20 employees organized into departments for quality control, purchase, sales, finance, and production. The company was established in 1994 and owns outlets in Gokak and surrounding villages. A SWOT analysis found strengths in quality products and local skilled labor, weaknesses in limited market size and seasonality, opportunities in expanding outlets and growing due to quality, and threats from competition and natural hazards. The total investment for the proposed project is Rs. 52.28 lakhs to be sourced through equity of Rs. 30 lakhs and a bank loan of Rs

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    of 10

    ENJOY FUN FOODS LTD, GOKAK

    Abhishek M Talawar
    2VX18MBA02

    INTERNAL GUIDE EXTERNAL GUIDE


    Dr. S.R.Bharamanaikar Mr. S.G. Ratan.
    Professor & Chairman Proprietor
    Department of Management Studies Enjoy Fun Foods Ltd
    VTU, Belagavi. Gokak.
    Contents
    • Organization overview
    • Products & services
    • Organization structure
    • Mckensy’s 7s framework
    • Porters five forces model
    • SWOT analysis
    • Financial statement
    • Learning experience
    ORGANIZATION OVERVIEW
    • Name of company:- Enjoy Fun Foods Ltd.

    • Address :- Near Bombay chawl, behind laxmi


    temple, extension area, Gokak.

    • Popular name:- ENJOY FUN FOODS.

    • Established year:- 1994

    • Owner name:- Shreekanth G Ratan.

    • Status of company:- Private company.

    • Size of company:- SSI

    • Main product:- Ice Creams.

    • Email ID:- www.enjoyfunfoods@gmail.com


    Products & service profile
    Products Services
    manufacturers produce the ice
    cream with more than 35 variants 1. Provisions of outlets in Gokak and
    and some of them listed below:- other villages.
    1. Mango
    2. Vanilla 2. More quantity compare to other
    3. Pista competitors.
    4. Strawberry
    5. Chocolate 3. Excellence in product quality.
    6. Butterscotch
    4. Quick services.
    7. Mast malai
    8. Chikku
    5. Good relation with loyal
    9. Kaju kismiss customers.
    10. Mava kulfi
    11. Mango deut
    12. Balls cup
    Organization structure

    Manager
    (proprietor)

    Quality
    Purchase Sales Finance
    control
    department department department
    department

    Designation No. Of Employees

    • Manager 01

    • Technical Operator 04

    • Skilled Labor 10

    • Unskilled Labor 05

    • Total No Of Employees 20
    Mckensy’s 7s Framework
    Porter’s Five Forces Model
    Swot Analysis
    Strength:-
    1. Producing quality product with good taste.
    2. Local and skilled employees.

    Weakness:-
    1. Market size is limited.
    2. Seasonality of sales.
    3. Delay of payment by credit customers.

    Opportunities:-
    1. Expansion of outlets in city.
    2. To grow in future because of good quality in products.

    Threats:-
    1. Competition by other producers.
    2. Natural hazards like earth quake, short circuits, floods.
    Financial statement
    The investment in to a proposed project are underlined below:-
    Head Amount
    Land and Building 30,00,000/-
    Plant and Machinery 20,08,000/-
    Cash in hand 50,000/-
    Deposits 1,00,000/-
    Working Capital 50,000/-
    Other Expenses 20,000/-
    Total 52,28,000/-

    Sources of funds:-
    Promoter share equity 30,00,000/-
    Loan from Bank 20,28,000/-
    Learning Experience

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