Matrimonial sites are now the 13th

most popular mainstream online

activity
Over 12 million Indians use online
matrimonial searches

50% members of marriage portals live

in the five metros
79% of online matrimony surfers are
well-qualified
100 odd matrimonial sites exist in India.
The organized matrimonial business
in India is worth about Rs 1,000 crore
(Rs 10 billion). In a country of 1.12 billion people, Internet
users number around 45 million. Of those,
approximately 6 million to 8 million are
seeking future mates online

Source: Study by JuxtConsult

 Shaadi.com
 BharatMatrimony.com
 Jeevansaathi.com
 TimesMatri.com
 Simplymarry.com
 Market Share

4%
8%
43% Shaadi.com
Bharatmatrimony
45% Jeevansaathi
others
 50% growth rate in marriage site sector.
 Acc. to US-based EmPower Research, the
online matrimony industry in India may
reach 21 million registrations with revenues
of $63 million by 2010-2011
 Current Internet growth rate: 25% to 30%
YOY
 Demographic
• Age: 25-35 age group forms the
largest base of matrimonial users at 40
per cent, followed by the 19-24 age
group at 34 per cent.
• 79% of online matrimony surfers are
well-qualified
Segmentation
Behavioral
• Occasions: Marriage, Remarriage
• Benefits:Economy, Convenience, Secure
and private Platforms
• User Status: Potential users, First Time
users, on users, Regular users
• Usage Rate: Medium
Geographic
• 50% members of marriage portals live
in the five metros
• Indians present in every corner of the
world
• The South accounts for 44 per cent of
users of matrimonial Web sites
Psychographic
• Traditional culture of Arranged
Marriages
• Religion, Mother Tongue ,Caste are
important criteria for matrimony
• Consumers are time constrained
 Number of people visit sites
Criteria & Shaadi BM Jeevansathi SimplyMarry
Change
People 695,190 34,824 31,339 21,782
Average stay (Average no. of min, on the site per visit)
Avg Stay 6:31 5:23 2:19 4:14

Source : Compete.com
According to Ranking.com

Shaadi.com – 477
JeevanSathi.com – 1317
BharatMatrimony – 2215
SimplyMarry - 11701
(The lesser the rank - the better of course)
Well Shaadi seems to be the clear winner
 Percentage traffic from various countries
Shaadi BM Jeevansathi SimplyMarry
India 53.1 72.5 80.5 63.2
USA 11.5 4.6 3.1 4.5
UK 6.2 - - 2.9
UAE 3.5 4.0 2.4 10.6
Traffic rank in various countries
India 31 28 94 241
USA 1646 11108 28734 51292
UAE 276 693 1287 1260
Google PageRank - Higher the better - Shaadi/SimplyMarry
Alexa Rank - Lesser the better - JeevanSaathi
Compete Rank - The lesser the better - Shaadi
Quantcast Rank (Quantcast provides US base site visitor
demographic statistics) - The lesser the better
-BM
Technorati Links - The more the number of links, the better for a
site -Shaadi
Duration Shaadi.co JeevanSathi.co BharatMatrimony.c SimplyMarry.co
m m om m
3 months 1595 1350 – 1900 1590 – 2290 500
6 months 2655 1900- 2750 2690 – 3890 1000
9 months - - 3440 - 4990 -
12 months 4250 4100 - 2500 - 3500

Note: All figures mentioned are in Indian Rupees (INR)

 The name is short and simple and most relevant
 largest NRI audience.
 nice secure feel about it
 Simple search
 Dynamic testimonial
 Shaaditimes.com – A Wedding Portal of sorts
 Group of 15 portals
 Extremely popular amidst South Indians and for other
regional services
 A reason why someone would visit BM before Shaadi is:
- Good advertising by BM
- Word of Mouth
 The Search is again simple and efficient.
 Displays results without having to register
 Too aggressive while Marketing themselves
 India's anti-monopoly watchdog, Monopolies and
Restrictive Trade Practices Commission (MRTPC) asks to
stop success Ads to matrimony website
Bharatmatrimony.com
 ISO 9001:2000 certification
 Matrimony Xpress: blogging platform
 JeevanSathi comes from the stable of
InfoEdge, i.e. it is a Naukri.com group
company
 Most traffic at least in India
 Too many paid membership options -18!
 Promoted by TimesGroup
 Leading off-line matrimonial service
 Great position to be eventual leaders if they
can utilize the newspaper matrimonial
classifieds
 Simple tactic –
◦ show the benefit of a free listing on
SimplyMarry.com
◦ when a person buys a listing for the matrimonial
classified in the newspaper , later on try to convert
him into a paid online customer
 Target Audience: Youth looking forward to
marriage in the near future
 Ad emphasis: Finding the right partner
 Ad execution:
◦ Fun and enjoyment
◦ Ads based on real life examples
◦ Animation based ads
 Key message: Helping today's youth in
making the right decision in marriage
 Reason to believe: Ad presentation
synchronizes with the youth mind set
 Target Audience:
◦ Parents looking for a match for their children
◦ Youth looking forward to marriage in the near future
 Ad emphasis: Right combination of cultural and
modern values
 Ad execution:
◦ Endorsement to movies
◦ Regional portal ads: websites dedicated to individual
states
 Key message: Finding a match with the perfect
blend of modern and traditional values
 Reason to believe: Ad presentation depicts
present scenario; a spouse who understands you
and your family needs
 Target Audience:
◦ Parents looking for a remarriage option for their children
◦ Close family members and friends
◦ Individuals – divorced or widow/widower
 Ad emphasis: Giving marriage a second chance
 Ad execution:
◦ Emotional and sensitive
◦ Very realistic approach
 Key message: To convince people for remarriage
 Reason to believe: High appeal to the concerned
segment
 Brand Name: marriage4nri.com
 Target Audience: Providing a dedicated
marriage portal for NRIs
◦ Huge Market potential
◦ No major players in the market
 Brand Positioning:
◦ Credibility and authenticity
◦ Huge data resource for the customer
 Brand Image:
◦ Trusted and reliable source of information
◦ Availability of other extended services
 Services:
◦ Verification and stamping of profiles
◦ Online dating services
◦ Astrological/Horoscopes matching
◦ Wedding planning services
◦ Honeymoon packages
◦ Sending gifts, cards etc
◦ Providing online counseling
 Features:
◦ Country specific orientation
◦ Matchmaking as per: Community, Religion, Country,
Occupation