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  • Logistics and Supply Chain Management of Horlicks

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    Tanisha mukherjee
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    Horlicks is a British nutritional drink developed in the 1880s and owned by GSK. It is produced in India and has become popular there, especially in the south, as a supplement for milk-deficient diets. Horlicks is GSK's flagship health brand, contributing over 70% of sales, and it offers various flavors targeted toward different groups. Its supply chain involves manufacturers producing Horlicks that is then distributed to wholesalers and retailers before reaching the final customer.

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    Horlicks is a British nutritional drink developed in the 1880s and owned by GSK. It is produced in India and has become popular there, especially in the south, as a supplement for milk-deficient diets. Horlicks is GSK's flagship health brand, contributing over 70% of sales, and it offers various flavors targeted toward different groups. Its supply chain involves manufacturers producing Horlicks that is then distributed to wholesalers and retailers before reaching the final customer.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    32 views6 pages

    Logistics and Supply Chain Management of Horlicks

    Uploaded by

    Tanisha mukherjee
    Horlicks is a British nutritional drink developed in the 1880s and owned by GSK. It is produced in India and has become popular there, especially in the south, as a supplement for milk-deficient diets. Horlicks is GSK's flagship health brand, contributing over 70% of sales, and it offers various flavors targeted toward different groups. Its supply chain involves manufacturers producing Horlicks that is then distributed to wholesalers and retailers before reaching the final customer.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Logistics and supply chain

    management of Horlicks

    Submitted by :-
    •Nivedita Sinha
    •Tanisha Mukherjee
    INTRODUCTION
    •A British pharmaceutical company
    headquartered in Brentford ,London.
    •Established in 2000 by a merger of Glaxo
    wellcome and Smithkline Beecham
    •GSK was the world’s sixth largest
    pharmaceutical company as of 2015
    •Slogan :Do more ,feel better ,live longer
    •GSK product :Horlicks,Aquafresh,Nicorette,
    Breather Right Nasal Strips.
    •Chairman : Philip Hampton
    •CEO :Andrew Witty
    Horlicks
     British brothers William and James Horlicks developed formula for Horlicks
    In 1883 they obtained the U.S patent for their drinks ability to mix up in liquid
    Got popular in south India mainly because of its water solubility and the fact
    that regions of south India are milk deficient
    Over the time ,many new flavour dedicated to children, women , breast
    feeding mothers,etc were introduced
    Flagship brand for GSK-HealthCare contributing more than 70 % sales
    Packaging has been a main focus for different product offerings
    The only health drink ,clinically proven in India to make kids taller , stronger
    and sharper !
    Evolution of Horlicks
    Supply chain structure of Horlicks
    Manufacturers of Horlicks

    Outlet of Horlicks

    Wholesalers
    Retailers

    Retailers

    Final Customer

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