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What is Cultural context ?

Cultural context can be a custom or norms of a
society, the characters live in and at how their
culture can affect opportunities, it also looks about
where and when each text is set.

Think about the values and attitudes that matter

to these customs and how they formed.
 Types of Cultural context

High Context Low Context

 Low Context
 Linear logic
The linear communication style is a one-way street in which no
feedback is received after the message is sent or there is a significant
delay in receiving a response. Examples include letters, emails, blogs or
vlogs.
 Direct
Gets straight to the point, expresses information clearly.
 Literal
Use exactly the information given, with little to no interpretation and
take it literally. Word by word meaningful communication
 Action oriented
The action-oriented communicator is focused on results and
performance. They want to see and hear about achievements and
actions to overcome challenges.
 Individualistic
Individualistic culture is a society which is characterized by individualism,
which is the prioritization or emphasis of the individual over the entire
group. Individualistic cultures are oriented around the self, being
independent instead of identifying with a group mentality.
 High Context
 Spiral Logic
Use of effusive metaphors, similes, stories, parables, and a wide
range of flowery adjectives to reinforce a point.
 Indirect
Focuses on tone and being polite, avoid direct conflicts, expresses
concerns diplomatically.
 Figurative
Figurative (or non-literal) language uses words in a way that
deviates from their conventionally accepted definitions in order to
convey a more complicated meaning or heightened effect.
 Contemplative
Expressing or involving prolonged thought.
 Group Oriented
Group communication is a mode of communication in an
organization, between employers and employees, and employees in
teams/groups.