PORTER’S GENERIC

STRATEGIES

SUBMITTED TO- SUBMITTED BY-

• ANURAG SINGH
• JOYOTA SEN
 PORTER’S
GENERIC
STRATEGIES
 PORTER’S GENERIC
STRATEGIES

PORTER'S GENERIC STRATEGIES

OVERALL COST LEADERSHIP DIFFERENTIATION FOCUS

OVERALL COST LEADERSHIP

“Lowest production and distribution cost for the lower price

than compatitors and to win a large market share.”

Example-

Dell focus on the improvisation of their computers

with the rapid change in technology, while marketing their
products all the same.
Their website is a very cost efficient
method of selling their products.
they continue doing that while striving to keep their costs low,
and marketing their product just as it is.
 DIFFERENTIATON
•A product that nobody can get elsewhere.

•Closer or more convenient access to a desired product.

•Better service.

•Better price

•Better value

•Differentiation strategy include targeting, positioning and

segmentation.
 Differentiation continued…..
Example;-

WILLS ciggrates is the classic example of

differentiation.
This product posioned in the mind of the customers
as being uniquely different from others, owing to their
intense focus on their life style achieved through
presentations of visual imagery, this evident show the
hyper competition in this era.
Differentiation is the panacea for the servival in the
marketing.
 FOCUS
•The firm can choose to compete in the mass market
with a broad scope, or in a defined,
focused market segment with a narrow scope.

•The company ideally focuses on a few target markets

(also called a segmentation strategy or niche strategy).

•In broad focus scope, the principle is the same:

the firm must ascertain the needs and wants of the mass
market, and compete either on low cost or
differentiation depending on its resources and capabilities.
 FOCUS CONTINUED…..
Example;-
Rolls Royce (luxury automobiles) ;
Apple Computer (Desktop publishing).
PORTER’S STRATEGIC ON
TATA NANO
 Overall cost leadership;

Producers could price at competitive parity, exploiting the

benefits of a bigger margin than competitors.
Some organizations, such as TATA are very good not only at
producing high quality autos but also at low price. The great
Of it TATA NANO. Which provids high feeling of technology at
very low prise.
 Differentiation;

•TATA NANO is the worlds cheapest car of the world.

•This car is made for fullfillment the requirement of

the low middle class family. Till now no any company took
risk like TATA.

•TATA is regularly providing strong believ to their customers.

 Focus;

•Focus of TATA NANO to providing world class services

to the low income persons, who have desire to buy a
family car.

•TATA NANO’s main focus is giving the value to low income

people as well as giving moral support to a safe drive than
byke.(on a two-wheeler with a child standing in front,
his wife sitting behind, add to that the wet roads-was a
family in potential danger) ,