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Ethical and Unethical Practices in Marketing
Ethical and Unethical Practices in Marketing
Marketing
Ethical activities in Marketing
1. Consumer treated fairly and their privacy is respected.
2. Marketers being transparent about who is paid to endorse the product.
3. Customers decision regarding product should not be influenced by seller.
4. Complying all the standards and regulations that is set by professional
organization and the government.
5. The product should be socially responsible product.
6. Advertising must depict the real utility of product. All the information related
to product must be true.
7. Customer should feel that company has invested in quality of product.
8. Seller should sell the product as per the need of customer and not as per the
amount of margin that company will get, after selling the product.
Ethical is always legal but , unethical can be either legal or illegal .
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