LAS’D!

(\ˈlāst \)
Landyards
Socks
Drawstring Bags

ARINZOL | AVES | BANAS | HUGO | LIBATIQUE | NUNEZ | OLIQUIANO | VILANDO | YABUT

12 - GALILEO
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EXECUTIVE SUMMARY 02
OBJECTIVES
Who we are and what What we aim and strive
our mission is for

03 04

TABLE OF CONTENTS
MARKET ANALYSIS CONTENT PLAN
The dynamics and What goes into creating
assessment of our market LaS’D and its components

05
FINANCIAL PLAN 06
OPERATIONAL AND
MANAGEMENT PLAN
How our pricing works The roles of each member
for the products in our team

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 • LaS’D is an enterprise that will offer an innovative variety
of products including customized lanyards, socks,
drawstring bags.
EXECUTIVE

OUR COMPANY
• Our goals are making a profit while satisfying the needs
SUMMARY and wants of the Scientian Community.

• The management provides attainable merchandise without

compromising the quality and intricacy of design.

WE
ARE
LAS’D 3
 OUR MISSION

OUR MISSION
The goal of LaS’D is to manufacture subtle yet powerful
motifs and incorporate it to our collection. High-quality
materials will be used so that the product can have
good feedback from the target market. All aspects (such
as design, material, and layout) will be thoroughly
analyzed and be given the full effort that the future
customer deserves. The company will offer an
exceptional level of customer service and unique pieces
tailored to the satisfaction of the target market. This
exists to catch the attention of customers and maintain
sustainability through its innovative production and
operations management. 4
 OBJECTIVES

OBJECTIVES
To create an apparel To introduce designs that are stylish
manufacturing company of and appeal to the Scientian
lanyards, socks and drawstrings community.
whose primary goal is to surpass the
customer's expectations in design
motifs, quality and customer service.

To develop a To acquire a sizeable amount of

profitable/sustainable home – based
enterprise that sells socks to meet
the needs and wants of the
Scientian Community.
customers, create profit, and satisfy
them regarding their purchases.
5
 MARKET ANALYSIS

Market Analysis
LaS’D aims to target students, teaching and non-teaching staff, and alumi’s of

MARKET ANALYSIS
Quezon City Science High School. The following products such as the lanyards,
socks, and drawstrings, are to be advertised through different social media
platforms like Facebook, Twitter, and Instagram; and through traditional door to
door advertisement to show the actual product itself and a catalogue to preview
other designs of LaS'd products. Posters will also be posted around the QCSHS
campus for the market to be able to decide whether which merch they are going
to get and in what design. There will also be group bundles, which the
proponents assume will entice the market into buying their products.
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 • Jerome and Renato will deal with Operations and
Management. They will delegate in tasks of selling the
product during the ENTREP fair.
•

MANAGEMENT TEAM
MANAGEMENT Julia and Shaira will manage the Finance section. Searching
and researching for viable suppliers to buy products from.
•
TEAM Genrev and Johannah will create the Design and Layout of
both the logo and the posters. As well as the overall design the
store.
• Alyssa, Anton and Sean will Market the product and
advertise to as many social media platforms, making sure all
scientians are informed of the store.

WE
ARE
LAS’D 7
 MARKETING PLAN

OPERATIONS AND MANAGEMENT PLAN

Based on the owners' knowledge and experience with lanyards, socks and drawstring bags design
combined with skills at customizing and making the said products, the LaS'd, is a full-service store
which sells lanyards, socks and drawstring bags tailored and customized to each scientian.

The enterprise’s competitive edge is that it is primarily concentrating on the selling of customized
lanyards, cotton socks, and light drawstring bags while other competitors only minimally focus on
these types of products. Its services will also include creating custom pieces for its target market
according to their design needs.

The social media accounts to be created will help the advertising strategy to disseminate the
information, the pre-order processes and the medium for the promotional video.

The SWOT analysis provides an opportunity to examine the internal strengths and weaknesses of
the LaS'D must be addressed. It also allows to examine the opportunities presented to the business as
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well as its potential threats.
 SWOT ANALYSIS
Strengths Opportunities
• Strong relationships • Increase in higher income of target
with suppliers market.
• Personalized customer • Addition of other lanyards, socks
service and drawstring bags related
• Great place of business products and services.

SWOT ANALYSIS
S W O T
Weaknesses Threats
Insufficient access to Local and emerging
additional capital competitors.

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 FINANCIAL PLAN

FINANCIAL PLAN
MATERIALS TARGET SALE PER PRODUCT
Lanyards = ₱ 50 PER PIECE
Socks (Burlington) = Php
100/pair Lanyards = 100/piece
Drawstring bags = minimum of Socks = 180/pair
Php 150
Printing on Lanyards = ₱25-40 Drawstring = 160/ bag
(service) BUNDLE
Printing on Socks = Php 50/ pair
Printing on drawstring = Php (1 Lanyard, 1 Pair of Socks, and 1
40/ each Drawstring) = 300
Total Price (PHP) = 430 10
 OPERATIONS AND MANAGEMENT PLAN

OPERATIONS AND MANAGEMENT PLAN

The management team of LaS'D will pay full attention to the manufacturing
and operations of their enterprise. Through their various social media
platforms, the team primarily aims to promote their products by
disseminating various advertisements and door-to-door promotions. Pre-order
transactions will also be made online through the said enterprise's social
media accounts.

LaS'D will be located near the Senior High School Building, beside the QCSHS
field. The pre-ordered products will be handed to the customers personally
during the Entrepreneurship Fair. Orders will still be accepted for customers
who failed to pre-order online. 11
THANK YOU!

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