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•Larger units go for bulk purchases, seasonal • Lower feeding stuffs prices and improved

purchases at harvest and even go for import of feed availability consequent to higher domestic
ingredients. The production costs can be managed. production, falling exports and imports of raw
• Mechanisation in feed production, feeding the birds materials
& egg handling is possible with larger units. • Lower bad debts and write-offs will offset
• Long distance supplies, exports & further processing
higher energy and labor costs
can be planned with mass production.
• Larger units can adopt better technology like least
cost feed formulations & biosecurity protocols to • Positive and negative impact of fewer but
prevent diseases. bigger operators at breeder and commercial
• The eggs in supermarkets will be graded, cleaned, levels
well packed & labelled for the nutritive value & “use
before date.”
• Promotion of egg consumption in mid-day meal
schemes, hospitals will boost the demand.

SWOT
• Eighty percent of Indian population is non- • Poor infrastructure for export is hindering the
vegetarian as per a survey by Anthropology Survey export of poultry products.
of India. Moreover poultry has no religious • Competition from international players on opening
sentiments. up duty-free imports, lifting of trade barriers.
• Government policies relating to investments in • Lack of FDI in India in this sector and very less
poultry and ancillary industries, taxation, import number of state of art processing plants and post
duties, excise levies are positive harvest technology are available.
• As per experts the value added poultry • Increasing propaganda and demonstrations by
products will have high demand and also organizations on promoting vegetarianism and
increase consumer acceptance in coming Animal rights.
days. • Occurrence of Salmonella and Cholesterol in
• The National Egg Coordination Committee poultry meat.
has plans to raise the per capita consumption • Many countries are dumping their poultry
of eggs in India to180 by 2025. products i.e. exporting eggs at prices lower than #02
production cost.

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