Broiler Chicken Industry

Prospects In

Dr Bahsharudin Mohd Sharif

Poultry Meat & Eggs Output

Food Production (MT)

Remark
Commodity 2019 2020
Poultry meat 1.65 mil 1.6 mil ↓3%
Eggs 675,959 825,876 ↑22%

Source: https://www.poultryworld.net/the-industrymarkets/market-trends-analysis
Self Sufficiency Level (SSL)

Source: National Agrofood Policy 2021-2030 (NAP 2.0)

Imports of Poultry Meat in
In 2020, Malaysia imported $181M in poultry meat, becoming the
32nd largest importer of poultry meat in the world.

At the same year, poultry meat was the 192nd most imported product
in Malaysia.

Malaysia imports poultry meat primarily from:

Thailand ($81.6M), China ($31.3M), Netherlands ($17M),
Brazil ($14M), and Poland ($12.9M). Source: The observatory of
economic Complexity
(OEC) 2022
Exports of Poultry Meat in
In September 2020, the decrease in poultry meat's year-by-year
exports was explained primarily by a decrease in exports
to Singapore (MYR-941k or -32.9%), Vietnam (MYR-355k or -
69.9%), and Thailand (MYR-169k or -17.6%).

In September 2020, the increase in poultry meat's year-by-year

imports was explained primarily by an increase in imports
from Thailand (MYR9.69M or 31.8%) and Brazil (MYR627k or
1.76k%). Source: The observatory of
economic Complexity
(OEC) 2022
In 2021,
Malaysians
consumed an
estimated 49.7
kgs of poultry
meat per person.
Processed Products
 Processed Products

Poultry processing constitutes 60% of the meat processing

industry.

Although Malaysia is a net exporter of poultry meat, it is still

a net importer of meat products, particularly beef & mutton.

Poultry meat is a major raw material for further processing.

 Processed Products
Value-added products - 3 to 4 times the margin of broiler
products.”

Increased in demand for nuggets, sausages, burger

patties and deli meats,”

CAB said it is working to ramp up its value-added products

capacity by 50% to 1,500 million tonnes a month from the
current 1,000 tonnes, to meet the demand.
Where are
we now?
Source: Consumer Goods & FMCG
Poultry consumption per capita in Malaysia from 2006 to 2020,
with a forecast for 2025(in kgs)

In 2020 ~ 49.3 kgs per capita

In 2025 ~ 51.28 kgs per capita (forecasted)

Malaysia's poultry meat consumption in 2019 was above

the OECD average of that year.

Source: R. Hirschmann, Apr 14, 2022

Prospect?
When surveyed, a majority of
Malaysians indicated that they would not
willingly give up meat in their diets.

Global poultry markets are expected to

be strong in 2022, on the back of
reopening economies, increasing
vaccination levels, and stronger
conditions.
Future trends
 INTERVENTION
Disease free
Status
FUTURE
PAST Zoning & Environ.
Technical
Advisory friendly
Shed near housing
area
Integrated Closed-house
Unorganized farm farming
Cost effectiveness
Opened-house
INPUT Improved productivity
Pollution
Increased production
Ease in disease
outbreak Quality & safe
products
Heat stress
 INTERVENTION
PAST Disease free
Status
Market FUTURE
Information
Shed near housing Zoning & Environ.
Technical GAHP
area friendly
Advisory
Unorganized farm Value-added
Integrated products Closed-house
farming
Opened-house
Cost effectiveness
Pollution
INPUT Improved productivity
Ease in disease Land & utility
outbreak Increased production
Investment Processing
Plant
Heat stress Farm Quality & safe
Infrastructure Expert products
advice
Automation
 Way Forward
✓ Sustainable farm practices (disease prevention
practices).
✓ Reduce use of AGP
✓ Reducing pollution by implementing closed-house
system to the new farms
✓ Increase self-sufficiency level SSL towards 200% by
2027
This is what we need to achieve…
so that:

✓ Poultry farming and

processing are in harmony
with the environment

✓ Production efficiency is at par

with the world standards
This is what we need to achieve…
so that:

✓ Consumers are fully confident

with local products which are
free from residues and
contaminants

✓ Our poultry products achieve

the standards accepted by
importing countries
 Goals for the Poultry Industry

✓ To establish production and

processing facilities

o Ensure poultry
products are safe,
wholesome &
competitive

30 November 2013 27
Goals for the Poultry Industry

✓ To establish Quality
Assurance (QA) Program

o Dynamic, continuous
improvement to meet the
changing demands of the
consumer and industry
 Goals for the Poultry Industry

✓ To expand the practice of product

specification, identification and traceability

✓ To conduct more risk management

✓ To assess the validity of current QA

o To provide a basis for future improvements
Goals for the Poultry Industry

✓To create more trading

partnerships and
alliances for better
coordination and
effective action plans.
Important quality measures in the
poultry industry

Adequate attention & commitment to:

✓ Environmental sanitation and
waste management
✓ Bio-security programs
✓ Pest control programs
✓ Statistical evaluation and risk
assessment – identify the hazards
Important quality measures in the
poultry industry
✓ Animal welfare – in farming and
transportation
✓ GAHP – to ensure the birds are healthy
and achieve the desired productivity
✓ GMP – with SOP must be comprehensive
and practical; help to reduce rejects and
wastage; thus increase yield
Important quality measures in the
poultry industry
✓ HACCP – to keep hazards
away therefore products are
safe and wholesome
✓ Products identification and
traceability
✓ Continuous improvement !!!!– to
prevent complacency
33
Important quality measures in the
poultry industry
✓ Training and manpower
development – essential for
the development of the quality
culture, business development
and sustainable growth
✓ Accreditation and certification
by regulatory authorities
(MyGAP & VHM)
✓ Management leadership
34
 Conclusion

Diligent and commitment from the

Government & all the parties concerned are
essential to further help the
poultry industry move towards achieving the
target envision of the country
Thank you