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  • MArketing

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    Vidhyam Harish
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    This document summarizes customer observations from two different branded outlets. At the first outlet, four groups of customers were observed including college students looking for sports shoes, a father and daughter looking at premium sandals, an older couple looking at formal leather shoes, and two sisters looking at stylish sandals. Key attributes like brand, price, comfort, and design were important to customers. Some customers compared online prices. At the second roadside outlet, four individual customers were observed including a woman looking for casual shoes, a student looking for slippers, a mother buying school shoes with her child, and a man looking for office wear. Price was a primary concern and customers bargained with salesmen at this outlet. All customers at

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    This document summarizes customer observations from two different branded outlets. At the first outlet, four groups of customers were observed including college students looking for sports shoes, a father and daughter looking at premium sandals, an older couple looking at formal leather shoes, and two sisters looking at stylish sandals. Key attributes like brand, price, comfort, and design were important to customers. Some customers compared online prices. At the second roadside outlet, four individual customers were observed including a woman looking for casual shoes, a student looking for slippers, a mother buying school shoes with her child, and a man looking for office wear. Price was a primary concern and customers bargained with salesmen at this outlet. All customers at

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views5 pages

    MArketing

    Uploaded by

    Vidhyam Harish
    This document summarizes customer observations from two different branded outlets. At the first outlet, four groups of customers were observed including college students looking for sports shoes, a father and daughter looking at premium sandals, an older couple looking at formal leather shoes, and two sisters looking at stylish sandals. Key attributes like brand, price, comfort, and design were important to customers. Some customers compared online prices. At the second roadside outlet, four individual customers were observed including a woman looking for casual shoes, a student looking for slippers, a mother buying school shoes with her child, and a man looking for office wear. Price was a primary concern and customers bargained with salesmen at this outlet. All customers at

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Presentation Title

    Observation- Branded Outlet


    Observation Customer 1 Customer 2 Customer 3 Customer 4

    Shopper(s) Group of 5 college Father, Daughter Husband and wife Two sisters
    going students
    Inferred purpose Sports shoes Premium Sandals Formal leather Stylish sandals with
    shoes high heels
    Age, Time taken, 20-23, casual, 40- 55+,20-25, 30 60+, Foreign Mid 20’s, 45-50
    Level of Planning 45 minutes, minutes, Planned national, Planned minutes, Planned
    Impulsive

    Desirable product Brand, comfort, Looks, comfort, Comfort, simple High heels, Latest
    attributes design, quality brand design fashion trend

    Purchase decision Price sensitive, Price sensitive, Price insensitive, Price insensitive,
    process Compared to online Daughter was the Wife selected the Thorough internal
    prices, Discount decision maker, design, husband discussion
    influenced compared to online checked the comfort
    prices level,
    Role of salesmen Prise information, Assisted with Dedicated Showcased variety of
    Offer information choices assistance options

    Mode of payment Nil Card Cash Card


    Observation- Road side outlet
    Observation Customer 1 Customer 2 Customer 3 Customer 4

    Shopper(s) Married woman Young male Woman and her kid Middle aged man

    Inferred purpose Casual shopper Casual slippers Black school shoes Office wear

    Age, Appearance, Mid 40’s, casual, 20 Early 20’s, student, Mid 30’s and 5 Mid 30’s, casual, 15
    Time taken, Level of minutes, Unplanned 10 minutes, planned years, 15 minute, minute, Planned
    Planning planned

    Desirable product Durability, quality, Comfort Comfort, With long Without laces, Black,
    attributes laces

    Purchase decision Heavy bargaining, Price sensitive Mild bargaining, Highly price
    process price sensitive bought instantly sensitive, 500 rupees
    after kid’s approval price cap

    Role of salesmen End to end End to end End to end End to end customer
    customer customer customer management
    management management management

    Mode of payment Cash Cash Cash Cash

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