Assignment # 3

Buyer decision process;

Buyer decision process is a decision making process used by
consumers regarding the markets transactions before, during and after the purchase of a good or
service. It can be seen as a particular form of a cost-benefits analysis in the presence of multiple
alternatives.

Steps of buyer decision making process;

Buyer decision process consists of six steps, which need
recognition, information search, evaluation of alternatives,weightage, purchase decision and post-
purchase decision.

Decision making process from getting admission;

1:- Need recognition;
After passing the intermediate exams,I decided to go to
universities for higher education. I can”t continue my education in college because the
standard of higher education there was very low. So i decided to go to university to continue
my education. So that I can improve my quality of life, get better employment
opportunities, develop english skills, make more money and gain a quality of good citizen by
getting higher education from university.

2:- Informational search;

Then I have researched universities before coming to gujranwala
from different sources. I go to my family members and friends that tell me about getting
admission from university. I saw different advertisements on the internet, education
portals, commercials on tv, education affairs, agents and collecting information from x-
students.

3:- Evaluation of alternatives;

I have searched on four universities namely gift university, virtual
university, preston university and sargodha university. Then i evaluate all these four
universities in terms of cost of programs, flexibility of fee payment, opportunities for part-
time work, belief that would be easy to pass, location of universities, transportation, quality of
teachers, facilities such as library, classroom, faculty and management staff, graduate
employment rating, your understanding of difficulty,scholarship etc.

4:- weightage;
Table;

Attributes Gift Preston Sargodha Virtual

university university university university
Ranking 4.5 1.75 1.5 1.3
rate
Cost of 7 10 9 7
programs
Flexibility of 8 8 0 0
fee payment
Part time 8 4 2 0
work
Easy to 11 3 0 2
pass
Location of 6 4 5 1
university
Higher 7 6 2 0
percentage
education
Quality of 10 5 0 0
teachers
facilities 6 4 4 2
University 6 7 5 4
environmen
t
Graduate 10 7 5 4
employabilit
y rate
scholarship 10 5 2 2
 Overall Gift university was better as compared to the remaining three
universities.

5:- purchase decision;

After analyzing the Gift university I have decided to get admission at
this university. Because this university gave me an opportunity to pay tuition fees in
installment and gave 50% scholarship, it was very important for me to get a scholarship and
low cost for my programs. They can pass the course easily and have part-time job
opportunities, teaching quality and facilities like classroom, labs, canteen and university
environment was better than others.

6:- post purchase decision;

After getting admission into a gift university, I am very proud and
satisfied with my decision. After studying, I have observed teachers of the gift university give
individuals attention to weak students.They give opportunities to enhance our skills in
English language courses and international study.Their facilities and faculty are satisfied and
according to my expectations. This university will give proper knowledge and guidance to get
a full-time job after completing the main course.

Decision making process to buying a dress;

1:- Need-recognition; Giving an example from my personal experience of buying new

dresses. Recently, my sister was getting married which is why i needed new clothes. The
marriage was attended from all walks of life. Some people belong to a lead class family. I felt the
need to wear a new dress of a high brand so that I could look my best at the wedding.

2:- Information search;

I persuaded my friends and sisters to buy new clothes. They asked me
to buy Al-karam”s clothes while my sisters asked me to buy Gul-ahmed”s clothes. Then I searched
on the internet about these two brands. I searched about the Al-karam and Gul-ahmed”s clothes
in terms of price, quality of the product, workmanship, flexibility, length and width and the time of
year.

3:- Evaluation of alternatives;

It was important for me to note all the alternatives brands in terms of
the functional and psychological benefits that they offer. Then I met a relative of mine that told me
in terms about the breeze brand .Some told me about sana safinaz, khaadi, warda etc. Then I went
online and compared all these alternative brands in terms of price, user rating, quality of the
fabrics, style, design, color, length and width, flexibility and flexibility. I evaluate all the alternatives
and opportunities.

4:- weightage;
Then I gave weightage to all these brands.

Table:
Characteristics Brands

Gul-ahmed Al-karam Breeze

price medium high low
Fabrics quality high medium low
design modern everage low
Time of year considerable little minimal
Selling rate high medium low
workmanship better good low
External many moderate none
information
Sources used Many few none
discount 20 none none
style modern everage low

According to the price Breeze clothes have low price but low quality of fabrics, time of year,
incentives or benefits as compared to Al-karam and Gul-ahmed clothes. Then I compared Al-
karam”s clothes with Gul-ahmed, their price was high and the quality of the fabrics, time of
year, style, design etc less as compared to Gul-ahmed”s clothes.

5:-Purchase decision;
After giving weightage to all these brands ,overall Gul-ahmed”s clothes
was amazing in all these terms. They gave me 20% off on their clothes and it was affordable
according to my expenses or income. Their fabrics quality, style, design, length and width, time of
year was funtastic. Therefore, I decided to buy gul-ahmed”s clothes .

6:-Post-purchase decision;
After purchasing the Gul-ahmed”s clothes , everyone at the wedding
praised the wine.It was a wonderful experience of mine and now i bought my clothes from Gul-
ahmed brand on every occasion. The quality and color of her clothes have not deteriorated yet.
These clothes were matched according to my expectations and now I am satisfied with these
brands.

The End