Chungkong Art

Grzegorz
Domaradzki Maxim Zhestkov.
Pediatric Nephrotic Scans
Ernst Haeckel - Lithographic Prints.
To gain further understand of how to make something stand out and to grab the audience's attention; I looked at common
features seen in advertising to grab viewers the viewers interest. With this Alethea Middleton looks at a variety of
advertising tactics that would appeal to a variety of viewers. The ones that caught my attention and could potentially be
useful were: 3. Humor Appeal. 10. Musical Appeal. 18. Contrasting Appeal and 21. Beauty Appeal (Middleton, n.d ).

With these ideas in mind I can look to center my animation on grabbing the young audience's attention through having
music that appeals to younger listeners and creating something that looks ‘cool’ to young minds that will then entice them
to engage in the topic at hand. One of the ways this can be accomplished is by having a strong aesthetic that is pleasing to
the eye and entices the viewer to focus on the subject, as well as incorporate a sense of contrast within the piece so that
their eyes are forced to follow the movement of the subject within the shot.

Reference:
Middleton, A [n.d] 23 Types of Advertising Appeals Most Commonly Used by Brands. At: https://visme.co/blog/types-of-advertising-appeals/
(Accessed 11/03/20) In-Text Citation: (Middleton, n.d ).
 I also looked into graphic design in films and
how that can contribute to the over
aesthetic of a shot and/or film.

In the blog post by Andrew LaSane he talks

about Graphic Design in Film and focus his
discussion on The Substance of Visual
Storytelling. Within this post he mentions
the works of film maker Wes Anderson and
graphic designer Annie Atkins, with the
addition of a list of films such as “Isle of
Dogs, Bridge of Spies, The Boxtrolls, Penny
Dreadful, and The Grand Budapest Hotel.”
(LaSane, 2019). Also talking about the
importance of graphic design within film production, as although it may not be importance
seen in great detail it is apart of the over
aesthetic to get the film to be relatable to the time period or atmosphere that is intended for the scene. An interesting point
made toward the end of the post was that “while technology is at a place where it could and often does replace the work of
skilled craftspeople, something is lost when entire worlds are created using computer graphics.” (LaSane, 2019) implying
that those fine details not seen in the background of real time shots are lost when transferred to CGI as suggest by
“something is lost when entire worlds are created using computer graphics.” (LaSane, 2019) whether that quality is of static
background details or key components when a scene is shot and is then overlooked by the audience.

This was interesting to find out as when applied to teaching young students, key information can’t be overlooked as they
need to obtain as much of that information as possible in order to then be able to recall on the information when required;
providing key terms and processes of the given topic.

Reference:
LaSane, A. (2019) Graphic Design in Film: The Substance of Visual Storytelling. At: https://blog.frame.io/2019/02/07/graphic-design-in-film/
(Accessed: 11/03/20) In-Text Citation: (LaSane, 2019).