Human Resource

Management

Aman Kumar
12LLB006
Introduction
 ABC pvt ltd. Is a FMCG(fast moving consumer
goods) company.
 It has different kind of products like foods,

beverages ,cleaning products and various

personal care products.
 Company covers over 2 million retail outlets

directly and its products are available inn

over 6.4 million outlets in the country.
Cont.

 It is the market leader in Indian consumer

products with presence in over 20 consumer
categories.

 Company targets every Indian household

especially the middle class .
Company’s SWOT Analysis
Strength
• It is a part of British Dutch
company so has a brand equity.
• Reach 6.4 million retail outlets.
• It has products with presence in
over 20 consumer categories
with over 700 million Indian
consumer using its products.
Opportunity
• Tap rural markets and increase
penetration in urban areas.
• Mergers and acquisitions to
strengthen the brand.
• Increasing purchasing power of
people thereby increasing
Weakness
• Market share is limited due to
presence of other strong FMCG
brands.
• Its products has stiff
competition from big domestic
players and international
brands.
Threats
• Intense and increasing
competition amongst other
FMCG companies.
• Competition from unbranded
and local products.
Company’s Structure
 CEO and Managing Director
 Chief Financial officer
 Executive Directors
 Vice Presidents
 Regional Managers
 General Managers
 Managers
 Assistant Managers
 Clerical Staff
 Vacant Positions in the company.

 Executive Director(Legal and compliance)

 Vice President(Sales)
 Chief Financial Officer
 General Manager(Accounts)
 Assistant Manager(Marketing)
External Recruitments
 The executive Director(Legal and Compliance)
position can be recruited through
advertisement.
 The Chief Financial Officer position can be

filled by method of poaching.

 General Manager (Accounts) position can be

filled by conducting Walk-in interviews.

 The Assistant Manager (Marketing) position

can be filled by Campus Recruitment.

Internal Recruitment
 The Vice President(Sales) position can be
filled by giving promotion. In this the
executive vice president gets promoted.
Advantages of ExternalRecruitment

 It makes wider choice of persons of varied

qualification available.

 It improves the competitive Spirit.

 It helps in improving the productivity level in

the organization.
Advantages of InternalRecruitment
 It helps in maintaining good employee
relations.
 Morale of the employee will get increase.
 It is cheaper and saves lots of time.
Selection
In External Recruitment
Receiving the application
Screening Application
Preliminary Interviews
Application Blank
Employment Test
Final Interview
Placement
 In case Internal Recruitment
Employees performance is analyzed according
to which he/she gets promoted
And also an employee get promotion according
to the experience.