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ANALYSIS ON
ADVERTISEMEN
T
Fariza | Haekal Shidqi | Hidayatus Syifa |
Satria Ananda E.
 Analysis
◦Field: released in 2016, the ad featured the imperative sentence
“enrich not exploit (it’s in our hands)”. The sentence implicitly
shows that the materials or ingredients that are used by The Body
Shop are eco-friendly. This also related to the environmental issue
revolving around beauty products.
◦Tenor: the ad’s addresser and addressee relation (though shown
implicitly), is seller and potential buyers.
◦Mode: The ad uses imperative language to deliver information. The
addresser expected the addressee to know the environmental issue
regarding beauty products, which mostly exploit natural resources.
 Analysis
◦ FIELD
The language featured in the ad is informal and could easily understood because it
consist common words that used in daily life. Also, the ad using declaration and
imperative sentences directly which convey the meaning perfectly to increase
awareness of plastic bags negative affects to ocean and the creatures lives in it.
◦ TENOR
According to the logo in the ad, we can conclude the addresser is an environmental
organization to get the addressee attention which could be anyone who read the ad
in any situation. Addresser as the vocal one with reminder attitude expect the
addressee to remind the message they try to deliver.
◦ MODE
Sturdy and sharp font used to write the sentences would make the addressee get
the meaning pretty easy and clear. In addition, bold and bigger size font to the
word “KILL” next to the turtle paint make the ad more catchy and bring up the
issues as something seriously.
 Analysis
◦ FIELD
The language featured in the ad is formal but easily understood because it doesn’t
consist specific terms relate to the issue. Also, the ad using declaration and
interrogative sentences directly which convey the meaning perfectly to criticize
absurdity of the U.S current lax laws and weak regulation of guns.
◦ TENOR
As we can see on the ad, the addresser is an organization named Moms Demand
Action as the more vocal one to provoke people having the same answer as their
goal campaign. With the interrogative sentences the relation to the addressee
would be more real or at least if they don’t know the issue. They will be curious to
know about it.
◦ MODE
The two kids as the model with their own object might be the most interesting part.
However, medium clear font written above black case already explain a lot the
meaning and purpose of the ad’s campaign.