SAM HIGGINBOTTOM UNIVERSITY OF

AGRICULTURE TECHNOLOGY AND SCIENCES

PRAYAGRAJ, UTTAR PRADESH

PRESENTED TO: PRESENTED BY:

Dr.Dipak Kumar Bose Avinash Kumar & Anurag Shankar Singh
Associate Professor ID-19MSAEC055 & 19MSAEC076
Dept. of Agri. Extension & M.Sc. (Ag) Agricultural Extension & Communication
Communication, SHUATS GROUP NO. 02
TYPES OF
INNOVATION
DECISIONS
Innovation Decision
Innovation:
 An idea, practice or object that is perceived as new
by an individual or unit of adoption.

 Making a decision means choosing between

alternative courses of action.

 The process through which an individual passes

from first knowledge of an innovation to forming
an attitude towards the innovation, to a decision to
adopt or reject it.
Types of innovation decisions

 Authority Decision

 Optional Decision

 Collective Decision
1.Authority Innovation Decisions

 Authority decisions which are forced upon an

individual by someone in a super ordinate
power position.

 This decision is made for the entire social

system by few individuals in positions of
influence or power.
Authority Innovation-Decisions
 There are at least two kinds of units
involved in authority innovation-decision.

 1. The adoption unit- which is an individual,

group, or other unit adopts the innovation.

 2. The decision unit- which is an individual,

group or other that has a position of higher
authority than the adoption unit.
Characteristics of Authority
Innovation-Decision

 The individual is not free to exercise his

choice in adopting or rejecting an innovation.
 Decision-making and adopting are activities

of two separate individual or units.

 The decision unit occupies a position of

higher authority in the social system than the

adoption unit.
2.Collective innovation-Decision

 This decision is made by collectively all

individuals of a social system.

OR
 It is made in agreement with other system
members.
Stages in Collective Decision-Making

 1. Stimulation- of interest in the need for the

new idea (by stimulator)
 2. Initiation- of the new idea in the social

system (by initiators)

 3.Legitimation- of the idea in the social

system (by legitimizer)

 4.Decision- to act (by members of the social

system)
 5. Action or execution of the new idea.
3. Optional Innovation-Decision
 The optional innovation decisions are choices to
adopt or reject an innovation that are made by an
individual independent of the decisions of the
other system’s members.

 But the individual’s decision may be influenced by

the norms of the system and by communication
through interpersonal networks.

 Optional decisions can casually be made more

rapidly than collective decisions.
5 Stages of innovation developmental
process
 Preparation

 Generation

 Incubation

 Evaluation

 Implementation
Sources/References
 Types of innovation decisions-Extension
Communication and Management G.L.Ray
(page-168)
 www.slideshare.in/types of innovation

decisions
 www.scholarsarticle.com/innovation

decisions
 www.researchgate.net/stages of collective

decisions
THANK YOU