CE Connection: Increase digital

exposure

NAME POSITION RESPONSIBILITY

SOO YIH HONG Leader Managing job task
SUN XIAOYU Content Writer Provide advertising content
KENNY LAU GHU CHEN Video Editor Take photo and edit video
TING SING LING Design Advertising Design promotional photo
CATHERINE SIAW CHOOI TENG Media Assistant Manage media account and page
LUO YUANLIN Social Media Marketing Analyst Collect viewing data
COMPANY
BACKGROUND
 CE Connection is a wholly owned subsidiary of City Explorer
Group, one of the largest Malaysia Magazine Advertisement
company ever since it’s establishment in the year 2001.

 CE Connection, a well-planned Spaces Rental Hub located in

WISMA CITY EXPLORER at the Heart of Seremban 2, the most
Vibrant Business Centre in the State of Negeri Sembilan.
PROBLEMS
 Company awareness
 Design and editing methods
 Online social marketing

OBJECTIVES
 To produce digital content to enhance awareness for the company.
 To promote company using digital media marketing strategies.
OBSERVATION
 CE Connection can be classified as seminar conference,
education and co working space.
 Direct sales will rent a conference room for meeting.
 Tutors will rent a small size room to teach students for
tuition purpose.
 Entrepreneurs and online sellers will rent a shared office
to meet their customers.
 It can also be used as Trainings, Product Launching,
Event and Private Functions
Gantt Chart
CE Connection Publicity Plan: By week

1 2 3 4 5 6 7 8 9 10 11 12
Task/Week
Form team

Visit CE
Connection

Survey

Take photo

Meeting

Online
promoting

Present

Data mining