NON-TEST

SCALES
Iyan Irdiyansyah, M.Pd.
LIKERT SCALE
Likert Scale
■A Likert scale is a rating scale, often found
on survey forms, that measures how
people feel about something.
■It includes a series of questions that you ask
people to answer, and ideally 5-7 balanced
responses people can choose from. It often
comes with a neutral midpoint.
Each of these questions would then have a set number
of responses for people to choose from, respectively:

■Strongly Agree, Disagree, Neither Agree nor Disagree, Agree,

Strongly Agree
■Highly Dissatisfied, Dissatisfied, Neutral, Satisfied, Highly
Satisfied
■Never, Almost Never, Neutral, Almost Every Time, Every
Time
Some examples of things to measure include:

■Agreement: Strongly agree to strongly

disagree.
■Frequency: Often to never.
■Quality: Very good to very bad.
■Likelihood: Definitely to never.
■Importance: Very important to unimportant.
GUTTMAN SCALE
Guttman scale
■Guttman scale also called cumulative
scaling or scalogram analysis is created
with elements that can possibly be ordered
in a hierarchical manner. It is representative
of the extreme “attitude” of respondents,
i.e. extremely positive or negative, about
the subject in-hand.
■ Guttman scale is popular in social scaling
applications and also while calculating 
organizational culture, education or
achievement evaluation in general.
 SEMANTIC
DIFFERENTIAL
SCALES
 Semantic Differential Scale
■A survey or questionnaire rating scale that
asks people to rate a product, company,
brand or any "entity" within the frames of a
multi-point rating options. 
■Surveys or questionnaires using Semantic
Differential Scale is the most reliable way to
get information on people’s emotional
attitude towards a topic of interest.
Semantic Differential Scale E
xamples & Question Types
■ Slider Rating Scale
Questions that feature a graphical slider give the
respondent a more interactive way to answer the
semantic differential scale question.
■Non-slider Rating Scale
The non-slider question uses typical radio buttons for a
more traditional survey look and feel that people are
more used to answering.
■Open-ended Questions
These questions give ample freedom to the
users to express their emotions about your
organization, products or services.
■Ordering
The ordering questions offer the scope to rate the
parameters that the respondents feel are best or
worst according to their personal experiences.
■Satisfaction Rating
The most easy and eye catchy
semantic differential scale questions
are the satisfaction rating questions.
THURSTONE SCALES
Thurstone scale
■Thurstone scale is defined as a unidimensional
scale that is used to track respondent’s
behavior, attitude or feeling towards a subject.
■This scale was developed by Robert Thurstone
to approximate measurement in equal-
appearing interval levels. 
Sources:
■https://wpforms.com/beginners-guide-what-
is-a-likert-scale-and-how-to-use-it
/
■https://www.questionpro.com/
■https://www.questionpro.com/semantic-diffe
rential-scale.html