Start up

“Ancient Greek Clothes”

c i ent
An ek
Gre es
l o th
C
 Definitions/ What is this all about?

This presentation is about the key parts of a business plan of a startup

business through the use of a modern model, the business model canvas.
Business is about manufacturing clothes for women and men.
This presentation is about the key parts of a business plan of a startup
business through Startup has
the use of athe following
modern model,characteristics:
the business model canvas.
-Business
Excellentisquality
about manufacturing
and handmade clothes for women
parts / fabrics fromand men. weaving
traditional
modes
-Clever way ofStartup
spreadinghas the following characteristics:
-Excellent
Businessquality
model and handmade parts / fabrics from traditional weaving
-modes
Creating a network
-Clever way of spreading
- Business model
- Creating a network
Το business model canvas (BMC)
 Customer Segments A.G.C.

 Women - Men 30+ and children (children's clothing)

• Medium and high class
• Environmentally aware
• They want comfort, quality and something aesthetically
different
• They love ancient Greece
 Value proposition(A.G.C.)

• Uniqueness, originality of clothes with ancient Greek

motifs and created by Greek fashion designers
• Handmade clothes that have traditional weaving pieces
of fabric (see below)
• Made in Greece
• Traditional techniques that have endured over time
• Natural shades of fabrics
• Personal signature (meander or other Greek motif)
• Connection with ancient Greece and traditional ways of
weaving and knitting
Traditional ways of weaving
parts of fabric / “kopaneli”
This
This technique,
technique, dubbed
dubbed aa spoon
spoon by
by the
the
sound
sound of
of sticks
sticks made
made at at the
the time
time of
of
the
the plot,
plot, is
is no
no more
more than
than thethe
intertwining
intertwining of
of many
many threads,
threads,
positioned
positioned vertically,
vertically, like
like aa small
small loom.
loom.

The
The pattern
pattern is
is placed
placed on
on the
the work
work pad
pad
the
the so-called
so-called “kousouni”.
“kousouni”. The
The word
word
cousin
cousin probably
probably comes
comes from
from the
the
French
French word
word "coushin",
"coushin", which
which in
in Greek
Greek
means
means pillow.
pillow. Depending
Depending onon the
the area,
area,
there
there are
are different
different pillow
pillow types,
types,
shapes
shapes and
and sizes.
sizes.

The
The effect
effect of
of weaving
weaving is
is exclusively
exclusively on
on
slim
slim cotton
cotton thread
thread
Traditional ways of weaving
parts of fabric / “velonaki”
In
In this
this type
type of
of knitting
knitting the
the simplicity
simplicity of
of
construction,
construction, the
the availability
availability of
of materials
materials
and
and tools
tools give
give enormous
enormous potential
potential for
for design
design
techniques
techniques and
and make
make it it an
an embroidery
embroidery that
that
can
can be
be considered
considered an
an art.
art.

In
In this
this way
way it
it is
is possible
possible to
to combine
combine different
different
types
types of
of thread
thread (cotton,
(cotton, nylon,
nylon, wool,
wool, etc.)
etc.) to
to
create
create aa final
final piece.
piece.

Velonaki
Velonaki can
can make
make all
all parts
parts of
of aa garment
garment (eg
(eg
hats,
hats, scarves,
scarves, shawls,
shawls, shawls,
shawls, ponchos,
ponchos,
socks,
socks, cardigans).
cardigans).

In Ancient Greek Clothes the

In the pieces
pieces
produced
produced byby the
the designers
designers include
include ancient
ancient
Greek
Greek motifs
motifs and
and can
can be
be attached
attached to
to pieces
pieces
of
of fabric
fabric in
in the
the final
final garment.
garment.
 Channels (A.G.C.)

• Internet, specific site (www.ancientgreekclothes.com)

• Diffusion in Social Media (Facebook, Instagram)
• Electronic Platform for purchase(e-shop)
• Photographs for fashion magazines
• Fashion houses & fashion designers
 Customer Relationships
A.G.C.

• Automated service
(exclusively online orders)
• Email communication with the client
• Product co-production: the ability to customize the
product for each customer based on what data they give
Example:
The client selects the fabric and design and gives / describes his
features (and gives his measures) or gives his photo to receive
suggestions from the fashion designer) on the clothing he
wants to design.
 Revenue A.G.C.

Main source of income / Key issues:

• -Are our customers really willing to pay? Sale of natural product with home delivery
(online sales)
• - What and how will customers pay.
• What does each category of customer contribute to total revenue (women - men -
children)

Other sources of funding:

• - Greek fashion designers and fashion houses
• - Exploit European sources of funding
• Non-governmental organizations / associations of artists, fashion designers / traditional
associations for the protection of artistic heritage
• Local Government (Municipalities - Communities)
• Museums
• Ministry of Development - Ministry of Culture
 Resources A.G.C.

• Raw materials (fabrics, yarn pieces in traditional weaving

ways)
• Greek fashion designers and fashion houses
• Local clubs throughout Greece
• Manufacturers / craftsmen / tailors
• Website designers / administrators and social media
• Online shop dispensers and maintainers (email)
• Equipment (if needed for manufacturers, computers, design,
etc.)
 Activities A.G.C.

• Design / manufacture of traditional weaving fabric

parts
• Design / manufacture of finished fabrics
• General clothing design
• Customized clothing design (custom made)
• Manufacture / sewing of clothes
• Sale of natural product
• Promotion
 Key partners A.G.C.

• Greek designers / fashion houses

• Traditional clubs (for weaving fabric pieces)
• Stylists (for promotion in fashion magazines and social
media)
• Product manufacturers
• Online store designers and maintainers
• Sales Managers
 Cost Structure A.G.C.

• Key partners (designers, houses, traditional clubs)

e.g. how much does it cost to manufacture a set of clothes
(women's, men's, children's and seasonal)
• Resources
e.g. fabric raw material, yarn for traditional weaving pieces
(how much and how much)
• Communication channels
e.g. Website operation and management, customer
communication (staff), advertising in socia media,
communication and distribution of traditional weaving
pieces

Indicative cost of a spring women's dress: 400 Euro

 Start up
“Ancient Greek Clothes”
c i ent
An ek
Gre es
l o th
C
Motto:
"Clothes made creatively with Ancient
Greek Style"