Crop Focus Meet

Maize

May 2018
Crop – Maize
Districts Acreages Yields in MT/acre Avg India Yield Avg Global Yield
Aligarh 11600 2.06 1.01 2.2
Bulandshahr 54000 2.2 1.01 2.2
Etah & Kasganj 48700 2.36 1.01 2.2
Sambhal 15000 2.1 1.01 2.2
Moradabad 450 1.8 1.01 2.2
Mainpuri 45622 2.5-3.2 1.01 2.2
Auraiya 6512 1.5-2.5 1.01 2.2
Etawah 8923 1.8-2.5 1.01 2.2
Firozabad 4521 1.5-2.5 1.01 2.2
Kannauj 62321 1.8 1.01 2.2
Farrukhabad 54224 1.8 1.01 2.2
Hardoi 26735 1.8 1.01 2.2
Buduan 15575 1.8 1.01 2.2

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Crop Cycle

Key Windows for fertiliser Period Products

application
Sowing Feb DAP, YaraMila, MOP

Knee high (Earthing up) 30-35 DAS (March-April) Yaravera, Yaraliva, Zintrac

Before Tasselling 50-55 DAS (April-May) Yaravera

Sowing 0 (May-June) DAP, Yaramila, MOP

Knee high (Earthing up) 30-35 DAS (June-July) Yaravera, Yaraliva, Zintrac

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Farmer profile

• Age- 28-60
• Education- Literate/semi litrate
• Size- Medium
• Machinery- available
• Tractors- Most of them
• Ability to adapt- Medium
• Knowledge levels- Medium
• Any other insight into the farmers mind- Farmers are interested to apply those products which can help in increasing
the yield and productivity

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 Current package of practices- TOP 5 Progressive Farmer
Product Price YCP Total cost Ali Jaan, HariShankar Md. Salam Dharmendr Rukam Pal
Chharra Atrauli Khurja Bulandhshr Mohanpura

Urea 6.5 85 552 650 650 650 650 325

DAP 23 50 1150 1150 1150 1150 1150 1150

MOP 12 50 600 300 300 300 300 300

Yaramila 64 25 1600 1600 1600 1600 1600

Yaraliva 45 25 1100 1100 675 1100

ZInc 1400 .25 350 350 350

Total 5352 4800 3700 3700 3125 4825

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 Current package of practices- Marginal Farmer
Product Price YCP Total cost Ravi Kumar, Neeraj singh, Ravi kumar Ombir Akhilesh,
Dhanipur Khair Kasganj Bulandhshr dibai

Urea 6.5 85 552 650 650 650 650 650

DAP 23 50 1150 1150 1150 1150 575 575

MOP 12 50 600

Yaramila 64 25 1600

Yaraliva 45 25 1100

ZInc 1400 .25 350

Total 5352 1800 1800 1800 1225 1225

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Key seed companies

Company Variety Sowing rate per Cost per acre Turnover in the
acre region
Monsanto 7074,9144 8 2800 15.8cr

Pioneer(Kharif) 3377, 3401 8 2800 8.7cr

Advanta 740,745 8 2400 3.5 cr

Dhanya 9333,MM1107 8 2600 2.4cr

JK 4545,8110 8 2400 1.7cr

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Main agrochemical companies

Company Product Impact Cost/acre Turnover in region

PI Colt Pest 150 1.3cr-(30KL)

Rallis Koranda Pest 160 .14cr-(2KL)

PI Rocket Pest 200 .90cr-(14KL)

PI Solaro Weed 120 .35cr-(14mt)

Rallis Atrataf weed 150 .06Cr-(2.5mt)

Impact = what does the product – does it act on the pest / weed/ virus ?

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Value Chain

Company Quantity purchased Any market activities

Please mention the names of the corporates involved if any…

Otherwise if we can get names of the key buyers even if they are local artias that will still be okay

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Key influencers in improving returns

• Better filling – Farmers are aware and they want to apply those products which help in better filling.

• Taste - Low knowledge about taste as most them sell in the market.

• Color : Orange flint type maize is preferred.

• Shine : Like those maize cultivars which have high shining.

• Yields – farmers looking higher yield.

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 Current returns

Operational Exp Seeds Fertilisers Crop protection

Harrowing to Harvesting 8 kg DAP-Urea-MOP Herbicide and Insecticides

Rs7400 Rs2800 Rs2160 Rs800

Cost/acre Yield/acre Price/MT Avg Price/MT Total Revenue Net gain

13160 22 1100-1300 1250 27500 14340

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New products introduced in the past two years

Company Product Impact Cost/acre Turnover in region

Sulphur mills Zinc+sulpher WDG Fertilizers 500 New product

Sulphur mills Zincox(39.5 Zinc) Fertilizers 1100 New product

Rallis Summit-Spinoterum Insecticides 1800

Rallis Epic-Hexoconaxole- Fungicide 750

70%
BASF Tranger Herbcides 1300

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Success factors for these new products

1. Introducing the product.

2. Plan demonstration.
3. Identified the new customer according to the potential market.

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Market Position

1. Low market price of Maize.

2. It is tertiary crop of the Area.
3. traditional farming.
4. Down ward market size due to prices of Mentha and Paddy.

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Market Size

Products Volumes Yara Main Player 1 Main Player 2 Player 3 Player 4

DAP 141941 IFFCO IPL CHAMBAL MOSAIC

Urea 344925 85444 Yara IFFCO INDOGULF CHAMBAL
NPK 1000 IFFCO DEEPAK DAYAL YARA
MOP 21528 Chambal Mosaic IPL PPL
Calcium Nitrate 1000 700 Yara Shriram Indogulf Chambal
KNO3
191919 100 Shriram DEEPAK RCF Dayal
ZnSO4 2000 Dayal
ZnEDTA
Bio stimulants
Any other

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Competition

Company Employees Products Dealers Warehouses Total Sales

Yara 24 8 217 8

Chambal 7 10 27 4

Indogulf 8 15 30 9

IPL 4 3 15 7

kribhco 4 11 9 11

Iffco 11 32 390 13

The numbers here should reflect the competiton position in this crop

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Yara’s Position

1. No. 1 strong network.

2. Big manpower.
3. Primary market of Bulk fertilizers.
4. quality product.
5. Best technology of Zinc.
6. better connectivity with farmers.
7. increasing spokes person day by day.
8. Excellent result.

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Yara situational analysis

• Opportunity • Threat

1. Current yield level is low, through Yara Crop Plan we 1. Poor nutrient application trend on maize, mainly in
can enhance Maize yield and farmers will get Potato belt where farmers apply heavy dose of
comparatively better return. fertilizers in Potato.

2. Huge acreage and two cropping seasons . 2. Awareness among farmers/ Retailers is low.

3. Regular and better connect with farmers and 3. Retailer base market
retailers.
4. Marginal product.
4. Chasing network 20*20 regularly will help in early
stock (Yara Vera) clearance through POS Machine.

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Demo data(Maize)-2018

District Spot demo Spot portfolio Data Demo Total

Aligarh 8 4 12
Bulandshahr 7 4 11
Etah & Kasganj 9 4 13
Kannauj & 2 2
Farrukhabad
2Total 38

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Business Potential
District Acreage YCN Crop Total potential 2018 2019 2020 2021 2022
Plan/acre

Aligarh 11600 50 580 70 100 120 150 200

Bulandhshahr 54000 50 2700 200 220 250 300 350
Etah & Kasganj 28700 50 1435 120 150 180 225 275

Sambhal 15000 50 750 30 50 75 120 170

Moradabad 450 50 225 20 40 65 100 150
Mainpuri 45622 50 2281 120 150 170 220 250
Auriya +Etawah 15435 50 772 60 100 125 175 225

Firozabad 4521 50 226 20 40 65 95 145

Kannauj 62321 50 3116 100 120 150 180 225
Farrukhabad 54924 50 2711 60 80 100 135 160
Hardoi 26735 50 1337 60 90 120 175 200
Budaun 15775 50 779 40 60 80 125 150
Total 900 1200 1500 2000 2500

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Factors to be take care off

• 1. Credit base market.

• 2. Maize is not treated as main crop.
• 3. Low input used in crop as farmers used potato field.
• 4. Low return.
• 5. Local seed variety.

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Success Factors

• 1. Identify the potential market/Village.

• 2. Collaboration with Market dominate seed company.
• 3. Regular activities in user /Demo Plot.
• 4. User farmers data base.
• 5. Crop specific poster, banner for branding.
• 6. Route chart.
• 7. 20x20.
• 8. Regular follow up with farmers as well as retailers.
• 9. Proper liquidation.

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