Professional Documents
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A Scientific Discipline
jan@sls.kyushu-u.ac.jp
The odds are the same,
but people choose different actions...
Why?
fMRI data
blood flow in the brain
GREEN
The Stroop effect
Reaction Time
GREEN GREEN
The Stroop effect
Reaction Time
facilitation
inhibition
Reaction Time
facilitation
• Research hypothesis H1
– The means are in fact different
– The power of statistics
• My favorite experiments
• Try to understand the design
Strength