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  • Topic 5: What Are The Reasons of Success Behind Some Major Brands of The World, Apart From Their Quality?

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    Himanshu Kapoor
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    The document discusses the reasons for the success of major global brands beyond quality. It identifies positioning, repositioning, well-balanced communication, being first to market, having a long-term perspective, internal marketing, and quality as key factors. Positioning is defined as creating space in the target market's mind.

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    The document discusses the reasons for the success of major global brands beyond quality. It identifies positioning, repositioning, well-balanced communication, being first to market, having a long-term perspective, internal marketing, and quality as key factors. Positioning is defined as creating space in the target market's mind.

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    4 views3 pages

    Topic 5: What Are The Reasons of Success Behind Some Major Brands of The World, Apart From Their Quality?

    Uploaded by

    Himanshu Kapoor
    The document discusses the reasons for the success of major global brands beyond quality. It identifies positioning, repositioning, well-balanced communication, being first to market, having a long-term perspective, internal marketing, and quality as key factors. Positioning is defined as creating space in the target market's mind.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 3

    BRAND MANAGEMENT

    Topic 5: What are the reasons of success


    behind some major brands of the world,
    apart from their quality?
    Presented By:-
    1. Yogita Sharma
    2. Priyanshi Rajpurohit
    3. Vanil Bharadwaj
    4. Alex Purathoor
    5. Yash Porwal
    6. Himanshu Kapoor
    REASONS OF SUCCESS….

    • Positioning.
    • Repositioning.
    • Well Balanced Communication.
    • Being First.
    • Long-term perspective.
    • Internal Marketing.
    • And Quality.
    Positioning:- Space created in the mind of the target market’s mind.

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