OMNI-CHANNEL

OMNI-CHANNEL

• One of the most important retail industry trends is investment in Omni channel
retail strategies.
• Consumers may look at an item on their mobile and complete the purchase on their
iPad, or they may search for an item on the web and pick it up in the store later. It
gives a seamless experience to the customers.
• An Omni-channel retail strategy is an approach to sales and marketing that provides
customers with a fully-integrated shopping experience by uniting user experiences
from brick-and-mortar to mobile-browsing and everything in between.
 POP-UP

The pop-up shop is no longer just a retail trend. It has become a staple part of many a
retail strategy. From new brands looking to build a name to the already established and
even luxury brands, it seems no area of the retail industry is untouched by the pop-up.
From Amazon to luxury fashion brands, retailers of all sizes are popping up across the
country. These impeccably designed and curated shopping experiences engage
customers are a great way to generate new revenue, interact with customers face-to-
face, collect shopper data, and generate social buzz.
 POP-UP

The world's most well-known color company has been running a pop-up

cafe in Monaco for the past two summers, selling a minimal menu of pastries,
lunch options, coffees, and fresh juices - all branded with Pantone’s signature
color swatches. It's a perfect example of a pop-up event enabling a company to
take creative risks with its brand by stepping outside of its typical business
model.
 PRODUCT CUSTOMIZATION

• Ecommerce and brick-and-mortar stores alike are offering more options than
ever to customize the purchase, from monograms and embroidery to fully
unique colour schemes.

• Examples. Levi’s, Nike’s NIKEiD customization service, etc.

 PERSONALIZED RETAIL EXPERIENCE

• Personalization in the retail world involves retailers giving consumers

suggestions.
• Retailers also create personalized experiences through simple services, which
includes chat-bots, text messages.
• Examples. Amazon, Netflix, Coca Cola, etc.
• Personalized retail experiences have given brick-and-mortar businesses the
means to adapt to the ecommerce economy.
• Example. Bonobos
 AUTONOMOUS CHECKOUT
• Autonomous Checkout/Checkout-free stores powered by various technologies
that enable shoppers to walk into the store, grab what they want off the shelves
and just walk out.
• Examples. Amazon, Trigo, Walmart/Microsoft, etc.
 INTERNET OF THINGS

The retail industry is seeing a rapid transformation, with The Internet of

Things (IOT) solutions taking the center stage in the sector. Having
plenty of applications, IOT helps increase customer loyalty, boost sales,
offer a personalized experience, and improve inventory management.
Smart shelves - Smart shelf systems contain three elements: an RFID
tag, an RFID reader, and an antenna.
Beacons - Retail companies also use beacons for customer in-store
navigation, sending push messages, and collecting customer data. 
Coupled with mobile apps, beacons enable retailers to increase customer
loyalty and boost sales. Through beacon technology, retailers can easily
reach their audience and provide an engaging experience.
Digital signage - Digital signage helps retail companies provide
personalized and interactive shopping experience. Digital signage
solutions like Ipad screens, digital-out-of-home applications
(DOOH), intuitive touch screens, and in-store digital screens, help
retailers impress customers and increase sales.
 ARTIFICIAL INTELLIGENCE

Artificial Intelligence (AI) has become a key element in the digitalization

of in-store retail by personalizing the customer experience and creating a
more engaged business-to-consumer interaction.
For retail companies, AI creates an opportunity to bridge the gap
between virtual and physical sales channels. Another AI-powered retail
trend, visual and voice search allows shoppers to find and buy a product
just by snapping a photo.
AI works its magic to identify the product (or similar ones) across
multiple sites and retailers in just a click.
Sephora Makes It Easy to Find Makeup
 AUGMENTED REALITY
Augmented Reality has emerged as an innovative tool that allows brands to
interact with consumers on their mobile devices.
AR creates a new digital experience that enriches the relationship between
consumer and brand and can be used in any location, be it PC at home, mobile
devices or kiosks in stores.
One of the leading furniture manufacturers in the world, IKEA was quick to
adopt AR technology to assist its shoppers in making better buying decisions.
 VIRTUAL REALITY

• Virtual Reality technology is coming to gaming, movie theaters, shopping,

education, and it also presents opportunities for retailers to attract customers.
• With a big leap into buying things, online people seek detailed product
descriptions, video reviews, colorful images when making purchases. 
• VR in retail is predicted to reduce marketing costs, reduce product returns and
offer efficient analytics and data. virtual trail rooms, virtual shopping assistants.
Gap Dressing Room lets customers select specific items of clothing in different
sizes and to see which ones fit better.