E-Business in Organization

“PIKABOO”
Team Social Finance
 Jannatun Naher
MD. Ahnaf Ahmed
172-1319-030
171-3093-630

Fatema Tuj Johra Kazi Moriom Tonima

 183-1728-030 172-1302-630

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E-Business in
Organization
 Introduction
Pickaboo is one of the well-known e business organizations in
Bangladesh. Pickaboo is in the e commerce consumer market since 2016
and they do not have any physical existence in the market. Pickaboo’s
parent company is Edison group. Pickaboo’s focus is to sell products and
services by means of digital channels like the internet. Their value
propositions are, they are customer focused thus provides authentic and
high quality products. They offer mostly branded products to their
customers. Pickaboo focuses on continuous improvements on time
delivery, quality of the services and innovations inside the organization.

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 Mission Statement

“To work in the E-commerce echo

system of Bangladesh & make
online shopping a comfortable,
trustworthy & necessary shopping
experience for consumers”.

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 Segmentation
• Demographic
• Geographic
• Psychographic
• Behavior

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 Critical e business
process
Pickaboo Different The ordered Different The ordered
procures All products marketing product marketing product
from or makes an are strategies are will be strategies are will be
agreement with displayed on used to delivered to used to
seller the delivered to
Pickaboo's capture the the customers capture the
electronic the customers
catalogues market home market
products home

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 Management of E-
Business
◇ Human Resources
◇ Marketing Department
◇ Finance and Accounts Department
◇ Operation Department
◇ IT Department

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 E-business
Revenue Model
 Value proposition of
the e-business model
◇ Fastest Delivery
◇ Store Rating
◇ Reviews
◇ Easy return policy

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 Revenue model of
the organization
◇ Sales
◇ Commission
◇ EMI
◇ Delivery
◇ Advertisements
◇ Digital Content Subscription

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 Online Marketplace
Structure
◇ Customers
◇ Intermediaries
◇ Location of Trade

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 Characteristics of
Products across
the Marketplace
◇ Market Segment of the
marketplace
All the online shops that are
under this marketplace also
targets the same customer
segments. They segment the
market based on psychology,
behaviour, geography and
demography. Main segments
of this marketplace are place,
gender, age, lifestyle,
personality, social class,
income and usage rate.
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◇ Revenue Generating
Strategy
Pickaboo is using the same
strategy as Daraz, Bagdom,
Trendy Tracker, Gadget
Monkey Bd to generate
revenue . They are generating
revenue by selling their
products online, getting
commissions from their
fellows, charging delivery fee
and letting others to put
advertisement in their
website.
E-business platform/
Infrastructure
 E-business Application
Available
 ERP & SCM  CRM  Data Mining
Pickaboo has their ◇ Simplicity ◇ All customer, market and
customized homegrown◇ Workflow sales related data can be
e-commerce bespoke produced and analysed.
software. Their custom ◇ Customer login access
◇ Example: Product wise,
software is based on ◇ Community forum
brand wise and size wise
Asp.net. Custom made
◇ Media integration data can be obtained
ERP software allows
Sales by hour, week,
Pickaboo to do order
month, location.
processing,
procurement,
scheduling, customer
management,
accounting and many
more.
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 Used
 Blog  Feed  Widget
◇ WordPress is used ◇ A web feed (or ◇ Occupies a
as the main system
news feed) is a portion of a
for Pickaboo’s blog
website. data format webpage and
used for does something
◇ WordPress is a free
and open-source
providing users useful with
content with frequently information
management updated content. fetched from
system based on
◇ Web feed of other websites
PHP & MySQL. and displayed in
Pickaboo shows
◇ It is most the product place.
associated with
blogging but
being sold, the ◇ Pickaboo uses
supports other order made etc. OWL Carousel
types of web for as a widget
content including technology to
more traditional display ongoing
mailing lists and promotions on
forums, media
galleries, and
their homepage.
16 online stores.
 Other Web
Technologies Used
◇ Ecommerce: Magento  Analytics: Google Analytics
◇ JavaScript Framework: Prototype 1.7
◇ Font Script: Font Awesome, Google Font API
◇ Web Framework: Bootstrap 3.3.5
◇ Mobile Framework: JQuery Mobile
◇ Programming Language: PHP
◇ Database: MySQL
◇ Tag Manager: Google Tag Manager
◇ JavaScript Libraries: Lightbox, JQuery 1.11.3,
script.aculo.us

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E-Business revenue model
 SWOT ANALYSIS
• Low inventory cost
• Genuine and high
quality Products
• Good relationship
with suppliers and
customers
• Liaison with the brands
or the authorized
distributors
• Increasing number of
internet users Opportunities
• Demand throughout the
country
• Infant industry
Strength Weaknesses • High transportation cost
• Lack of skilled human
recourse
• Poor infrastructure
• Possibility of new large
competitor's entry
• Negative reviews on social
media
Threats • Cyber crime
• Government's control over
social media
E-business security
 Five IT security
risks
◇ Network Failure
◇ DDoS Attack
◇ Privacy Issues
◇ Ransomware
◇ Internal Employee

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 Prevention
◇ Installation of Antivirus along with up to
date software
◇ Security awareness campaigns
◇ Backup of data
◇ GPO restrictions
◇ Patching

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 Conclusion
Pickaboo is doing well as an online retail shop. They have
variety of products and a good, organized website.
However, they need to add more and different products to
survive in the business competition. They also need to
develop their website and make it more stable and faster.
Their mission and vision is precise and they are trying to
do their best to fulfil their objectives. Their value
proposition is strong and bringing more customers. They
are planning of expanding their business outside Dhaka.
Besides, they are going ahead according to their business
plan and strategy. They are earning a very healthy revenue
by selling products. They use customized e-commerce
software and use Zendesk for CRM. They are regularly
updating their web catalogue and recently they have
introduced an app. They only sell via their website.
Pickaboo works as an intermediary. Their SWOT analysis
gives us the idea about their strong position in market.
There are few IT security risks, which they haven’t
23 encountered yet but they can’t ignore those. They should
 Any
Question

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 Thank
You
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