The COCA-COLA Company

Natalya Sukhorukova
Tanya Skiba
• The global Coca-Cola Company has been founded in
1886. There is a wide range of marketing and marketing
strategies for brands and brands, as well as for their
bottlers (as a whole, bottling products) syrups for drinks
up to 400 brands.
• The head office of the company in Atlantis (Georgia,
USA).
• In 1886, pharmacist John Pemberton introduced to
investors a new product, Coca Cola
• In 1889, the company was purchased from Pemberton by
the entrepreneur Aza Kendler for $ 2300, which in 1892
registered this company under the name Coca-Cola
Company
• In 1899, the first enterprise for the production of this
drink on the basis of franchising was founded.
• By 1905, cocaine was excluded from
Coca-Cola
• In 1919, Coca-Cola was sold to a group
of investors led by Ernest Woodruff for
$ 25 million 500,000 shares at a price of
$ 40 per piece. IPO in the food industry.
• In 1960, the Minute Maid Corporation
was purchased.
• In 1980, the Columbia Pictures film
company was bought for $ 750 million.
• In 1986, the Coca-Cola Company
directly controlled 11% of beverage
production under its brands and decided
to increase this share
• In 1990, sales for the first time revised the $
10 billion mark.
• In 1999, Coca-Cola acquired the rights to sell
products under the trademarks Schweppes,
Canada Dry, Dr Pepper and Crush in 157
countries, excluding the United States, Canada
and Mexico, as well as parts of Europe.
• In 2002, Vanilla Cola was introduced to the
market.
• In 2010, Coca-Cola Enterprises became the
full property of The Coca-Cola Company.
• On September 24, 2018, Coca-Cola acquired
the French brand of refreshing drinks Tropico.
14000
12000
10000
8000
Total revenue
6000 Net profit

4000
2000
0
Jun 18 Sep 18 Dec 18 Aprl 19

Income statement for the period

from June 2018 - April 2019
50000
45000
40000
35000
30000
25000 Total revenue
20000 Net profit
15000
10000
5000
0
2015 2016 2017 2018

Income statement for the

period from 2015 - 2018
We can conclude that the company is
efficient and sustainable