Strategic

Implementation

Source: Richard Daft ( 2012

p233), New Era of
Management

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Lesson Objectives

At the end of the lesson, students should be able to:

1. discuss an effective strategic implementation approach.
2. explain the relationship between strategy and structure.

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Barriers of the Strategic
Implementation Process
1. An ineffective senior management team.
2. Unclear and conflicting priorities.
3. Poor vertical communication.
4. Poor communication across functions, businesses or
borders.
5. Inadequate skills

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Strategic Implementation
• This is the final phase in the strategic management process. It
is the execution of the strategy.
• An important aspect of implementation is alignment. To
achieve effective strategy execution all aspects of the
organisation must be in congruence with the strategy and
every department and employee’s effort must be coordinated
towards accomplishing the strategic goals (Daft, 2012).
• Alignment is basically everything going in the same direction,
a synergistic interaction within the organisation.
4
Tools for Executing strategy
(Daft , 2012 p233)
• Visible Leadership :
• Motivate people
• Shape culture an values
• Model desired behaviours
• Clear Roles an Accountability:
• Delegate authority and responsibility
• Create teams
• Define roles
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Tools for Executing strategy

• Human Resource Management:

• Recruit employees
• Manage transfer and promotions
• Provide training
• Effective Communication :
• Open lines of communication
• Encourage discussion
• Be honest
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