Bahrain Bay case

Case Presentation by Team No. 1

Nermine Talaat
Yomn Ehab
Ingy Hamza
Wafaa Assem
Bahrain Bay Project
Question 1 (Bahrain Bay Philosophies)
Bahrain Bay has four fundamental philosophies,
emphasizing their strategic priorities:

The first is aesthetics, a dedication to state-of-the-art

architectural designs that create a modern image of this
real estate project.
From a marketing perspective, the artistic designs are
the key edge of Bahrain Bay's buildings.
 Bahrain Bay Project
Question 1 (cont.)
The second is community. Rather than marketing each
building individually, Bahrain Bay seeks to maintain
unified community for its residents and business people.
It extends beyond the traditional concept of marketing a
service into place marketing, where an integrated
community is born.
This is supported by the digital technologies and
infrastructures.
Bahrain Bay Project
Question 1 (cont.)
The third is social equity. The Bay offers a wide range
of opportunities for all.
With a differentiated setting for residents, a distinct
commercial community and a potentially profitable
outcome for investors.
It believes to serve its stakeholders. Bahrain Bay
promises a quality of life for residents, businesses and
visitors alike.
Bahrain Bay Project
Question 1 (cont.)
The fourth and last philosophy is tomorrow's
environment.
By employing top-notch technologies and ecologically
sound infrastructures, Bahrain Bay is environmentally
friendly, sustaining a city for generations to come.
Bahrain Bay Project
Question 2 (Bahrain Bay’s Mission)
Bahrain Bay is a stunningly presented collection of
waterfront residential ,retail , and commercial
developments , representing a unique new focal point
in Bahrain.
Bahrain Bay Project
Question 3 (MIPIM)
MIPIM is the world's foremost real estate trade show,
held on a yearly basis.

It brings together the most influential real estate

professionals to explore major international property
development projects, connect with potential
partners, and strike deals over 4 intensive days.
Bahrain Bay Project
Question 3 (cont.)

 Bahrain Bay had to promote their project, in a setting

that gathers would-be investors, real estate
professionals, who are their ultimate potential
customers.

It was the best way to reach out to their targets,

informing them of the upcoming project, and driving
their interest to invest.
Bahrain Bay Project
Question 4 (Bahrain’s location)

 Bahrain’s location as an island on the Persian gulf, close

to South East Asia, to GCC , and to the Middle East is
an added value, attracting overseas investors.
The demographic changes within Bahrain
its proximity to the rapidly growing Eastern province
of Saudi Arabia
Bahrain Bay Project
Question 5 (Closest Competitors)

 Bahrain faces fierce competition in the real

estate mostly from Dubai who has in no time
become the capital of luxury for attracting foreign
investment , as well as a great deal of customers ,
not only because of the elegant skyscrapers and
exquisite resorts but also for other factors:
Bahrain Bay Project
Question 5 (cont.)
 Innovation-oriented
Customer-oriented
Expenditure on research
Planning
All these factors and more are likely to be
exploited by Bahrain for outperformance
Bahrain Bay Project
Question 6 (football sponsorship)

 The football sponsorship deal is traditionally

expressed as a PR campaign; Public Relations. It
is considered as a communication tool not
directly paid for, as opposed to advertising. As
part of the big picture, PR falls under Promotion
of the Marketing Mix 4Ps.
Thank You
5/12/2010