CONSUMER

DURABLE GOODS
(A.C)

PRESENTED BY
Swapan Saxena
DURABLE GOODS
1-In shopping consumer goods, consumer do lot of
selection and comparison based on various
parameters such as cost, brand, style, comfort etc,
before buying an Item. They are costlier than
convenience goods and are durable nature.

2-Increasing consumer awareness and preference for

new models have added to the demand. Products
like air conditioners are no longer perceived as
luxury products but are treated as necessities in the
changed socio-economic environment with changed
life styles.
GROWTH
Production Unit 2006-2007 2007-2008 % Growth
Item

AIR LAKH 9.8 12.25 25.0

CONDITIONERS UNITS

WINDOW LAKH 7.22 8.58 18.8

UNITS

SPLIT LAKH 2.58 3.68 42.6

UNITS

1-The Air-Conditioners Industry has reached at 1.2

million units during 2005-06 with a growth of 25
percent from 9.8 lakh units in 2004-05
2-The sectors which have recorded excellent growth rates
of more than 20 per cent in terms of quantity produced are

Air Conditioners (25 %), Split Air Conditioners(42.6%)

AC Industry - global market sizes

USA–10 million Europe– 2.7 million

Japan– 9 million
Middle East–
1.8 million China– 14 million

India–
0.7 million
FEW COMPANY
 Electricity Power consumption
MODEL SIZE L.G Samsung Voltas Price

1-LSA6QW2CF1 1- 28990
2-AST24P6WE 2.0 Ton 2480 watts 2500 watts 2600 watts 2- 28500
3-vertis 2 Ton 3- 27000
1-LMA36TWAS1 1- 44890
1850 X 2 2- 34050
2-Ast-18AJSD 1.5 Ton 1850 watts 1970 watts
3-VERTIS1.5T watts
3- 25990
1-LSA3ZG5NTY1 1- 24990
2-AST12YJWD
3-VERTIS 1TON 1.0 Ton 1120 watts 1200 watts 1410 watts 2- 21000
3- 19900
1-LWA6VW1DT1 1- 22990
2-AW24XSHEB 2.0 Ton 2- 20800
2600 watts 2700 watts 2650 watts 3- 28000
3-VERTIS 2 TON
1- 1- 19490
LWA5VW3DT1 2- 17400
2-AWT18WIHDF 1.5 Ton 1855 watts 1950 watts N/A 3- N/A
3- N/A
1-LWA3EW2DD1 1- 15490
2-AWT12F1DDA 1 Ton 1280 watts 1290 watts 1290 Watts 2- 14000
3-VERTIS 1 TON 3- 14700
1- LWA2DW1AF1 1- 10990
2- N/A 1-0.75 TON 3- 9800
3-VERTIS0.6 TON 2- 0.6 TON
1000 watts N/A 690 Watts
Comparison L .G SAMSUNG
Function 2 TON 1.5 1 TON 2 TON 1.5 TON 1 TON
TON

Auto YES YES YES YES YES NO

restart
Night Glow YES YES NO YES NO NO
Buttons

Energy YES NO NO YES YES NO

Sever mode

Air Direction 4 WAY 4 WAY 2 WAY 4 WAY 2 WAY 2 WAY

way

Auto Clean YES YES NO YES NO YES

(self cleaning)

Power 2480 1850 1120 2500 1850 1200

consumption watts x2 watts watts watts watts
watts
Anti Bacteria YES YES NO YES NO NO
Filter
Comparison SAMSUNG VOLTAS
Function 2 TON 1.5 TON 1 TON 2 TON 1.5 TON 1 TON

Air 13.6 14 8.5 N/A 841M3/ 433M3/

Circulation  
Hr  Hr 
Power 2500 2600 1970 1410
Consumption 1850 1200 watts
Watts watts watts watts watts
Compressor Rotary- Rotary- Rotary Reciproc Reciproc Reciproc
Type utr utr  -utr  -ating  -ating -ating

Net Weight 13kg  13 kg 8.4 kg N/A 14 kg 9 kg

Indoor 

Net Weight 56kg 39 kg 37 kg N/A 62 kg 58 kg

Outdoor

Air Swing yes  yes yes yes  yes yes

Anti No yes No yes  yes No

Corrosion
Body 
FUNCTION L.G SAMSUNG VOLTAS
Power SAME SAME HIGH
Consumption

PRODUCT HIGH LOW MEDIUM

PRICE

WEIGHT SAME SAM E SAME

CUSTOMER HIGH HIGH MEDIUM

ATTRECTION

MARKET 30% 25% 20%

SHARE
DIFERENCE
60

50

40

% 30

20 L.G
SAMSUNG
10
VOLTAS
0
OPPORTUNITIES AND POTENTIALITIES
FOR FUTURE GROWTH
1-While the consumer durables market is facing slowdown
due to saturation in the urban market, rural consumers
should be provided with easily payable consumer finance
schemes and basic services, after sales services to suit the
infrastructure and the existing amenities like electricity,
voltage etc.

2-Penetration of consumer durables would be deeper in rural

India if banks and financial institutions come out with
liberal incentive schemes for the white goods industry
segment, growth in disposable income, improving
lifestyles, power availability, low running cost, and rise in
temperatures.
Conclusion
According to survey made by
industry, the rural market is
growing faster than the urban India
now. The urban market is a
replacement and up gradation
market now.
THANK YOU