Photogenie

By
Synergy

19 April 2019
 Market Summary

Photogenie’s market consist of consumers

on a single application Skilled photographer
at an affordable price
 
Service range: Product photography, fashion
photography, advertising photography,
lifestyle photography, sports photography.
 Consumer Profile

Geographic Demographic Psychographic/Behavioral

Area: Urban Age: 18 and above Benefit: Customers who seek best
Location: All 8 divisions Gender: Male and Female photographer in one platform.
Income: Monthly income BDT Lifestyle: Extrovert, Traditional.
25000. Customers who loves to capture
Family Size: Nuclear, Joint his/her precious moments.
Family.
Education: College and above.
Occupation: Professional,
Employer, Employee, Business
 Market Needs

“ The need for a photographer is huge in Bangladeshi market

segment.
 
85% event or ceremonies are held in urban segment

Demographic segmentation : male and female person

Their passport size photo for admission / job interview
Parties(birthdays, Get together, reunion, Graduation ceremony)
Monthly income of TG: 25000 and more
Package range stats from: BDT350.
 Market Trends

“ Quality comes first.

Customers are ready to pay for good
quality photo (good, creative and
unique)
Availability of Gears and equipment
Story telling through images
Market Growth Click icon to add picture

Going away from

traditional way of hiring
photographers.

Online platform.

Instant and affordable

 Market Strategy

“ Mission: “To provide instant and

affordable photography service.”

Vision: “To be the No.1 online

photography platform in Bangladesh.”
 Positioning

Being the first mover in the

i n d u s t r y, P h o t o g e n i e w a n t s t o
brand itself to customers as the
one stop solution for all
photography needs
Marketing Objectives

Creating Cost Effective Marketing

Plan: customer engagement,
Roadshows at universities, social
media handles
Introducing Service Benefits
Building Customer Awareness
Customer acquisition
 Product
Marketing Tactics

Online Application Based Platform

Network between freelance photographers and
potential customers
Commission Based
Instant Service
Real Time Location Based
Safe and Secure

Service, we’ll be providing_

Economic
Regular
Premium
 Pricing

Product Price

Economic Photographer BDT 350

Regular Photographer BDT 500
Premium BDT 750

Note:

•Paying for two hours is a must for customers.

•Photogenie will keep 15% commission in between.
 Distribution

• Primary target : Dhaka City

• Real Time Location based
• Consumer will be able to see nearer
Photographers through App.
• User Friendly
• Accurate
• One stop solution

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 Communication/Promotion

• (ATL) - radio, TV, • Campaigns:

newspaper, magazine,
outdoor, brand awareness. • Jamuna Future Park ,
Bashundhara City.
• (BTL) – Contextual text
ads, vertical banners, • Universities.
email marketing,
telemarketing.
• (TTL) – Social media (as
in face book, twitter),
events.

Logo here 19
 Marketing Research

• Valuable: App would Solve actual market problems

• Rare: Concept itself is completely new, no direct
competitors
• Monopoly Business Opportunities
• Budget Photographers for Budget Events
• Positive Market Research Results

Logo here 20
Insert Image
Break Even Analysis
• Expense: BDT 5760000 yearly
• BDT 480000 monthly
• BDT 16000 per day
• Considering that photogenei will
acquire bdt 80 from each
customer transaction :
• 200 customer transaction is the
BE units per day
• 6000 per month
• 72000 per year
“
 Implementations

“ Photogenie will act as a middle man in connecting

customers with freelance photographers and in
between the company will have its part of
commission. Customers will only get to contact the
photographers in nearby locations. It will basically
be uber but instead of renting out car rides we’re
going to have a way to contact photographers in
real time to take pictures for events. It will be great
for spontaneous photoshoots as well.
 Background Checking

“ All intrigued freelance

photographers needing to join the
stage will experience foundation
looking at that would be conveyed
by outsider security organizations
like Group 4 or Elite Force.
 Legal Agreement

“ This agreement will be take place between

Photogenie and Photographers of not
abusing client's protection. A legitimate
understanding will be marked with the
picture takers that would decrease security
worry of clients and that the organization
can never be held at risk for any untoward
activities done by the photographic artist by
and by.
THANK YOU