Marketing Tactics

Product

Online Application Based Platform

Network between freelance photographers and potential
customers
Commission Based
Instant Service
Real Time Location Based
Safe and Secure

Service, we’ll be providing_

Economic
Regular
Premium

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 Pricing

Pricing

Product Price

Economic Photographer BDT 350

Regular Photographer BDT 500
Premium BDT 750

Note:
•Paying for two hours is a must for customers.
•Photogenie will keep 15% commission in between.
 Distribution

• Primary target : Dhaka City

• Real Time Location based
• Consumer will be able to see
nearer Photographers through
App.
• User Friendly
• Accurate
• One stop solution

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 Communication/Promotion

• (ATL) - radio, TV, newspaper, • Campaigns:

magazine, outdoor, brand
awareness. • Jamuna Future Park ,
Bashundhara City.
• (BTL) – Contextual text ads,
vertical banners, email • Universities.
marketing, telemarketing.
• (TTL) – Social media (as in
face book, twitter), events.

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 Marketing Research

• Valuable: App would Solve actual

market problems
• Rare: Concept itself is completely
new, no direct competitors
• Monopoly Business Opportunities
• Budget Photographers for Budget
Events
• Positive Market Research Results
•

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 Click icon to add picture

Market Growth & Key to success

Going away from traditional way of hiring

photographers.
Online platform.

Unique service.

Problem solving app.

Instant and affordable

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Break Even Analysis
• Expense: BDT 5760000 yearly
• BDT 480000 monthly
• BDT 16000 per day
• Considering that photogenei will
acquire bdt 80 from each
customer transaction :
• 200 customer transaction is the
BE units per day
• 6000 per month
• 72000 per year
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THANK YOU
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