DIGITAL MARKETING

V/S
CORONAVIRUS

SUBMITTED BY :
HIMANI KATHAL
 WHAT IS CORONA?
In December 2019, this virus occurred in the
illegal wildlife market in Wuhan, a city in
China. World Health Organization has
characterized this as a pandemic virus and
declared its name as CORONAVIRUS. The
virus is named after its shape which comes in
the surface from the Crown-Like Projections.
Coronaviruses are zoonotic in nature, which
means that the primary hosts of this disease
are animals and then it transmits in humans
and infects them too. But still, it hasn’t been
defined yet, that what specific animals it is
linked too.
TYPES OF CORONAVIRUS

229E HKU1
SARS-
CoV

SARS- NL63
CoV-2
OC43 MERS-
CoV

COVID-19
 AWARENESS
Coronavirus infects different people in different ways like — infected people having virus
do not show any symptoms and recover without the hospital. The period of increasing
the coronavirus is between 1 to 14 days.

SYMPTOMS PREVENTIONS

Fever. Avoid sharing personal items.

Disinfect the common areas.

Dry cough.
Avoid traveling or moving outside
Sore throat. places

Headache. Wash and sanitize your hands.

Wear a face mask in public

Loss of taste or smell. places.
Try to stay at home and maintain
a runny or congested nose. the distance from other peoples.
 HOW DIGITAL MARKETING IS
HELPFUL IN PANDEMIC TIME
In past pandemic diseases,
the economy is getting
impacted very badly, but with
modern time and society, this
impact on the economy can
be controlled with one key
benefit that is “Internet”,
which allows many
businessmen to continue
their business without
opening their stores
physically.
Move your brand online and Stay connected to the customers through social media
platforms and notify them, the company’s value and how your company is helping to fight
with this pandemic. Focus on building a relationship with your customers and take their
reviews regarding the products and services provided by the company so that you can
relook the End-to-End sales and services provided to them and can overcome the hurdles
so that the company can perform in a better manner.
 WAYS OF DIGITAL MARKETING
By following these essential tips regarding digital marketing, you can do a great start for
your digital marketing campaign off and can convert most out of the current situation:

PAID SEARCH SOCIAL MEDIA

SEO AND WEBINARS AND

CONTENT WAYS PODCASTS
MARKETING

The statistics of web usage shown that the browsing of an individual has increased the
most for their entertainment purpose. The usage of mobile phone data and the traffic on
popular websites has increased due to the rapid spread of the virus across the borders. So
social media platforms are highly used to stay in touch with loved once and stay connected
with the outside world. Digital service providers notice quickly the opportunities to deliver
the proper and meaningful engagements to the peoples in this crisis.