Destinations

The Definition and Nature

of Destinations

6.A
Bierman (2003) defines a
destination as a “country,
Destination (main destination)
state, region, city or town
of a trip is defines as the place
which is marketed or markets
visited that is central to the
itself as a place for tourists to
decision to take the trip.
visit.”
Destinations are naturally
formed or can be constructed.

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Types of Destinations

6.B
 01 02 03

Coastal Urban Rural

Destinations Destinations Destinations

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 01
Coastal
Destinations
A type of destination that has land-based
tourism activities including swimming,
surfing, sun bathing and other coastal
recreation activities taking place on the
coast for which the nearness to the sea is
a condition.

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 02
Urban
Destinations

A type of destination that has

multiple tourist activities in
which city is the main
destination and place of interest.

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 03
Rural
Destinations
A type of destination that focuses on
participating in a rural lifestyle, on the
works of man rather than nature and on
the exploration of indigenous
populations and their respective culture
and traditions.

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Key Features of
Tourist Destination
6.C
Geographical unit
that can be Visitor
Accessibility
recognized by Attractions
visitors

Internal Infrastructure and Possible to Plan

Transport Superstructure and Manage
Network

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Destination
Competitiveness

6.D
 Competitiveness
The quality of being as
“ good as or better than
others of a comparable
nature.

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 It is understood on the basis of “its ability to increase tourism
expenditure, to increasingly attract visitors while providing them with
satisfying, memorable experiences, and to do so in a profitable way, while
enhancing the wellbeing of destination residents and preserving the
natural capital of the destination for future generations” (Ritchie and
Crouch, 2003)

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Destination
Management
Organizations
6.E
 DMO

A Destination Management Organization (DMO) is an organization

whose function is to attract visitors for the purpose of enhancing the local
economy through purchase of room nights, food and beverage, retail items,
transportation or visitor services. It may operate in one or more locations.
Some will only focus on a single city, state or country while others cover a
wide range of geographical locations.

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Destination Trends

6.F
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GZIRA, Malta

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19
NINH BINH, Vietnam

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SALTA, Argentina

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SEOGWIPO, South Korea

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JODHPUR, India

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