Road to G-Shock 35th Anniversary

Proposal
 Road to 35th
Kikuo Ibe’s Anniversary
Roadshow Press Event

Jakarta In-
Store Events
(Retail and
Dealer)
Kikuo Ibe’s Draft Itinerary
Date Location Remarks
Tue, 5 December 2017 Jakarta Arrival in Jakarta

Wed, 6 December 2017 Jakarta Rest day, leave to city 1

Thu, 7 December 2017 City 1 Event city 1, leave to city 2

Fri, 8 December 2017 City 2 Event city 2, leave to Jakarta

Sat, 9 December 2017 Jakarta Event at Jakarta Dealer

Sun, 10 December 2017 Jakarta Event at CASIO Retail Store

Mon, 11 December 2017 Jakarta Rest day

Tue, 12 December 2017 Jakarta Press Event

Wed, 13 December 2017 Jakarta Departure to Japan

Kikuo Ibe’s Roadshow

 Will be held in two cities:

 Option A: Bandung & Surabaya
 Option B: Medan & Surabaya

 Ibe-san will have events in both dealer store and GAP’s

retail store
City 1 and City 2 Schedule
Time Activity Remarks
11 PM Arrival at Dealer Ibe-san presents products
12 PM – 2 PM Signing Session
2.30 PM Leave to Retail Store
3.30 PM Arrival at Retail Store Preparation
4 PM – 7 PM Signing Session
 Road to 35th
Kikuo Ibe’s Anniversary
Roadshow Press Event

Jakarta In-
Store Events
(Retail and
Dealer)
Jakarta – Dealer Schedule
Time Activity Remarks
11 PM Arrival at Dealer 1 Ibe-san presents products

12 PM – 2 PM Signing Session

2.30 PM Leave to Dealer 2

3.30 PM Arrival at Dealer 2 Preparation
4 PM – 6 PM Signing Session
Jakarta – Retail Schedule
Time Activity Remarks
12 PM Arrival at Neo Soho
1 PM – 3 PM Signing Session
3.30 PM Leave to Plaza Senayan
4.30 PM Arrival at Plaza Senayan Preparation
5 PM – finish Signing Session
Event Logistics
 1 MC
 Sound system for MC and playback music (No DJ, use music
director)
 Portable Backdrop for Instant Photo Corner
 Signing Table including branding cover
 Queue Line (borrow from mall)
 Refreshment (beer, only for customer who attended signing
sessions)
 Decorations include carpet, barrel and other branding props
 Road to 35th
Kikuo Ibe’s Anniversary
Roadshow Press Event

Jakarta In-
Store Events
(Retail and
Dealer)
Press Event Overview
Date: Tuesday, 12 December 2017
Time: 6PM until finish
Venue: To be confirmed, options include: Three Buns, Savoi,
Basque, Parc19, Sea Grain, Flow, Prohibition
Attendees distribution: 25 media (50 pax), previous and
potential KOL (50 pax), community (50 pax), GAP and
CASIO principle (50 pax) = total 200 pax
Key Message

Road to 35th Anniversary: The Journey of G-SHOCK

Evolution
(Story of how G-SHOCK’s
products have evolved over 35
years)
Activity
Achievement
(G-SHOCK’s past events and
(Over 100 million units of G- collaboration)
SHOCK has been sold
worldwide) Teaser of WSI 2.0 and
Darbotz Collaboration
Event Content
Type of Content Content Remarks
Presentation by CASIO Including Key Message of
35th Anniversary
Performance DJ, Live Mural, LED Dance
Main Content
Dinner Buffet
Kikuo Ibe Photo Session
Photobooth With Installation and 35th
Supporting Content Anniversary Products
Goodiebag Different goodiebag for
Media, Influencer and GA