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  • Classisfication of Scales

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    AAHANA
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    Graphic rating scales and itemized rating scales are types of comparative scales where respondents use a standard frame of reference to answer questions. Graphic rating scales use a continuous scale where respondents indicate their preference by ticking a graph, while itemized rating scales provide a list of rating items for respondents to choose from. An example of a Likert scale, a type of itemized rating scale, asks respondents to rate their preference for fast food on a 7-point scale represented by different facial expressions.

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    Classisfication of scales

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    Graphic rating scales and itemized rating scales are types of comparative scales where respondents use a standard frame of reference to answer questions. Graphic rating scales use a continuous scale where respondents indicate their preference by ticking a graph, while itemized rating scales provide a list of rating items for respondents to choose from. An example of a Likert scale, a type of itemized rating scale, asks respondents to rate their preference for fast food on a 7-point scale represented by different facial expressions.

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    © All Rights Reserved
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    8 views4 pages

    Classisfication of Scales

    Uploaded by

    AAHANA
    Graphic rating scales and itemized rating scales are types of comparative scales where respondents use a standard frame of reference to answer questions. Graphic rating scales use a continuous scale where respondents indicate their preference by ticking a graph, while itemized rating scales provide a list of rating items for respondents to choose from. An example of a Likert scale, a type of itemized rating scale, asks respondents to rate their preference for fast food on a 7-point scale represented by different facial expressions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Dr.

    Rachna Jain
    Classification of Scales
    Classification of Scales
    • Comparative scales – In comparative scales it is assumed that respondents make use of a standard frame of reference before
    answering the question.

    Example:-
    Classification of Scales
    Non-comparative scale

    Graphic rating scale Itemized rating scale

    Graphic Rating Scale – This is a continuous scale and the respondent is asked to tick his preference on a graph.
    Examples:

    Please indicate how much do you like fast food by pointing to the face that best shows your attitude and
    taste. If you do not prefer it at all, you would point to face one. In case you prefer it the most, you would
    point to face seven.
    Classification of Scales
    • Example of a Likert Scale:

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