Communication defined

Communication is the process of sharing our ideas, thoughts, and feelings with
other people and having those ideas, thoughts, and feelings understood by the
people we are talking with. When we communicate we speak, listen, and
observe.
The word ‘communication’, comes from the Latin word ‘communicare’ which
means ‘to share’, i.e., to share information, ideas, and knowledge between a
sender and a receiver.
Similarly the word ‘communication’ is derived from Latin word ‘communis’,
which means common. Aim of communication is to make ideas , information,
feelings and thoughts common between sender and receiver.

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Few Definitions

• Communication is a process involving the selection, production and

transmission of signs in such a way as to help a receiver perceive a meaning
similar to that in the mind of the communicator. Newman
• Communication is a process of sharing experience till it becomes a common
possession. It modifies the disposition of both parties who partakes it- John
Dewey.
• Communication is sharing of ideas and feelings in a mood of mutuality- Edgar
Dale.
• Communication is a means of persuasion to influence other so that desired
effect is achieved- Aristotle.
• Sharing of experiences on the basis of commonness--- Wilbur Schramm
• Communication is the process which increases commonality--- Mc quail

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Understanding the keywords

• Communication by nature is dynamic and is considered to be complete only

when same meaning is understood by sender and receiver.

• Process -A process is a dynamic activity that is hard to describe because it

changes
• Understanding-To understand is to perceive, to interpret, and to relate our
perception and interpretation to what we already know.
• Sharing - Sharing means doing something together with one or more people.
• Meaning

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What are the most common ways
we communicate?

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PRINCIPLES OF COMMUNICATION

• Communication is complex for several reasons.

– It is interactive because many processes are involved.
– It is symbolic because symbols are open to interpretation.
– It is personal & cultural because a person’s culture can add a
new or different meaning to a phrase or gesture.
– It is irreversible because once a message is sent, it cannot be
taken back.
– It is circular because it involves both original messages and
feedback which is necessary to confirm communication.
– It is purposeful because there is always a reason behind a
message and it helps meet our needs.
– It is impossible to duplicate because each interaction is unique.

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 IMPORTANCE OF COMMUNICATION

A good communication system offers the following benefits:

• 1. Basis of Decision-Making and Planning.
• 2. Smooth and Efficient Working
• 3. Facilitates Co-ordination
• 4. Increases Managerial Efficiency
• 5. Sound Industrial Relations
• 6. Helps in Establishing Effective Leadership
• 7. Motivation and Morale
• 8. Effective Control
• 9. Job Satisfaction
• 10. Democratic Management
• 11. Public Relations

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Need for Effective Communication

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