Understanding Basic Concepts for

Communication, Media & Information

Media & Information Literacy

Musni- Tagaytay 2016
 COMMUNICATION

Etymology (Latin) “communis” meaning “common”;

through derivation meaning “to come together” or
“to share something in common.
Media & Information Literacy/ Musni-
Tagaytay 2016
 Sense- making & A process by which we assign
meaning making and convey meaning in an
about the world ATTEMPT to create shared
around us understanding.

It is the exchange, transfer

and sharing of
information; information
getting & giving

Media & Information Literacy

Musni- Tagaytay 2016
 LASWELL’S MAXIM

Political scientist and communications

theorist Harold Dwight Laswell has
perhaps the most compact definition of
communication and its features describing
communication as the relational process
of creating and interpreting messages that
illicit a response.

Media & Information Literacy/ Musni-

Tagaytay 2016
Media & Information Literacy/ Musni-
Tagaytay 2016
 MEDIATIZATION
The presence of
various media
technologies in
society have
changed the way
we communicate.

Media & Information Literacy/ Musni-

Tagaytay 2016
Technologically Mediated Communication
& Mass Communication

Media & Information Literacy/ Musni-

Tagaytay 2016
Digital Natives and Immigrants

Media & Information Literacy/ Musni-

Tagaytay 2016
Defining Literacy

Media & Information Literacy/ Musni-

Tagaytay 2016