Scribd Logo
Upload

Welcome to Scribd!

  • Johnson & Johnson

    Uploaded by

    vatan jugnake
    104 views15 pages
    Johnson & Johnson was founded in 1886 and is headquartered in New Jersey, USA. It has over 127,000 employees worldwide and annual revenue of $70.1 billion. It entered India in 1947 and established its first manufacturing plant there in 1959. In China, it entered through a tech-transfer agreement in 1979 and established a joint venture in 1985. Its marketing strategies focus on brand equity and the 4Ps. In India, its HR strategies maintain cultural values and offer wellness services. In China, it focuses on diversity, training, and adapting AI.

    Original Description:

    prsentation on J & J

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Johnson & Johnson was founded in 1886 and is headquartered in New Jersey, USA. It has over 127,000 employees worldwide and annual revenue of $70.1 billion. It entered India in 1947 and established its first manufacturing plant there in 1959. In China, it entered through a tech-transfer agreement in 1979 and established a joint venture in 1985. Its marketing strategies focus on brand equity and the 4Ps. In India, its HR strategies maintain cultural values and offer wellness services. In China, it focuses on diversity, training, and adapting AI.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    104 views15 pages

    Johnson & Johnson

    Uploaded by

    vatan jugnake
    Johnson & Johnson was founded in 1886 and is headquartered in New Jersey, USA. It has over 127,000 employees worldwide and annual revenue of $70.1 billion. It entered India in 1947 and established its first manufacturing plant there in 1959. In China, it entered through a tech-transfer agreement in 1979 and established a joint venture in 1985. Its marketing strategies focus on brand equity and the 4Ps. In India, its HR strategies maintain cultural values and offer wellness services. In China, it focuses on diversity, training, and adapting AI.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    Presented By:

    VatanJugnake – 70
    Kiran Kasabe – 75
    Pawan Rathod – 134
    Sajid Shaikh – 148
    Pooja Solanki – 161
    Akshay Waghmode – 178
    Ankit Yadav – 180
    Shivraj Zaware - 181
    Founders
    Timeline
    Named a 2019
    Acquires Tibotec-Virco Fortune
    BVBA to address World’s Most Admired
    HIV/AIDS Company
    Medical Innovation Opens in India diseases

    1890 1993 2016

    1887 1957 2002 2019

    Maternity Kits Institute for Agreement to acquire


    Surgical Trainings Abbott Medical Optics
    Products
    Domestic overview
    INDUSTRY TYPE: Medical Equipment/
    Pharmaceutical
    FOUNDED: January 1886,130 years ago
    HEADQUATERS: One Johnson & Johnson Plaza,
    New Jersey, US
    AREA SERVED: Worldwide
    KEY PEOPLE: Alex Gorsky (Chairman and CEO)
    NUMBER OF EMPLOYEES: 1,27,100
    REVENUE: 70.1 billon US dollars
    Expansion

    •1919 Canada
    •1924 United Kingdom
    •1930 South Africa
    •1931 Australia
    •1937 Argentina And Brazil
    •1957 India
    •1979 China
    Mode of Entry
    A) INDIA

    • Expanded in India in 1947 with Baby powder


    • Incorporated separate legal entity in 1957
    • Established 1st manufacturing plant in 1959
    B) CHINA

    • Entered through tech-transfer agreement in 1979


    • Established joint venture with Xian Janssen Pharmaceutical Ltd. in 1985
    Porters Five Forces in India
    Bargaining power
    of Customer-
    Low

    Bargaining power Threat of new


    of Supplier entrants
    Low Low

    Degree of Rivalry Threat of Substitutes


    Moderate Moderate to High
    Porter’s Five Forces in China
    Bargaining power
    of suppliers
    Low

    Threat of new
    Degree of Rivalry Threat of Substitute
    entrants
    Moderate Low- Moderate
    Low

    Bargaining power of
    buyers
    Low
    Marketing Strategy in India
    • Brand equity in the Marketing Strategy of Johnson and Johnson

    • Content Marketing Strategy

    • 4P’s of marketing
    › Product
    › Price
    › Place
    › Promotion
    Marketing Strategy in China
    • Emerging Market Innovation Center
    • Launch Johnson’s Baby Long Protecting Cream
    • Protect IPR
    • Acquisition of Beijing Dabao Cosmetics Co. Ltd. in 2008
    • Official healthcare sponsor of the Beijing 2008 Olympic &
    Paralympics games
    • Top sponsor of China's Expo 2010 in Shanghai
    • Social media campaign
    HR Strategy in India
    •HR strategies mainly focused on maintenance of cultural values

    •Decentralized structure

    •Employee relations and commitment

    •Wellness and Fitness Services

    •Multiple pathways for career development


    HR strategy in China
    •Diversity

    •Adaption Of AI

    •Investment in Training

    •Golden Pig Plan


    Thank You!!

    You might also like