Old Media Vs.

New Media
Benjamin Henson & Sky Sampson

CSM 566
Self-Led Study
Multimedia Foundations Book Review
Old Media
• The term old
• media has become synonymous
with the seven traditional forms
of mass communication: books,
newspapers, magazines, film,
sound recordings, radio, and
television.
 Old Media Paradigm Shift
By: Thomas Kuhn

• The Paradigm shift happened in 1962 as extreme

changes of creating, delivering, and consuming
content.
• Moments such as the digital revolution and the birth
of the World Wide Web changed to face of how we
communicate.
 Large Organizations Made the Difference

• Old media is the product of large organizations such as Walt

Disney Company,Time Warner, Viacom, CBS and many more.

• Each of these companies employed many highly skilled

professionals which lead the vision of operating at great
expenses.
New Media Paradigm Shift
The Consumer as Producer 1980’s

• Anyone can produce/deliver content to a

public audience.
• User-generated content (UGC) or consumer-
generated media (CGM)
– Empowers individual for personal expression.

Examples:
Post a video
Share Status
Share Weather

As Andy Warhol so aptly predicted in 1968, “in the future, everyone will be
world-famous for 15-minutes.” With new media and the Web, this has never
been more likely.
New Media
• The term new media is used to describe the relatively
recent emergence of digital technologies that have
changed the way that content is produced, distributed,
and consumed.

In his book The Language of New Media, author Lev

Manovich uses the phrase “the computerization of media” to
highlight what he sees as the primary distinctions between
old and new media (Costello, pg 1191).
 No Cost

• Most online media is supported through advertising costs

which means consumers pay nothing or partial subsidized
cost. (ureport.foxnews.com)
 Adapting

• Many newspaper corporations are simply adapting to the new

ways but keeping the old available as well.

Example: The New York Times now serves consumers with

website news.

http://youtu.be/Q1QOV615KvU.
References
Costello, Vic; Youngblood, Ed; Youngblood, Susan (2012-02-01 00:00:00-06:00). Multimedia
Foundations: Core Concepts for Digital Design (Kindle Locations 1088-1089). Taylor &
Francis. Kindle Edition.