Whither Big Data Analytics : Hype, Reality and Hands-on

Ashwani Kumar
Big Data Analytics

What ?

Why ?

How ?
Big Data Analytics = Big Data +
Analytics ?
Big Data Analytics

Big Data Analytics

 Big Data
4 Vs:
• Volume : Approaching Zettabytes
• Velocity : Billions of networks, sensors,
transactions…
• Variability: videos, memos, transactions, logs..
• Veracity: Can you trust all the data??
More Vs.. ?
Paradigm shift from RDBMS.. Storage, Processing..
Hadoop, Spark, Hive, R….
 What is Analytics?

Getting Knowledge/Insights out of Data

“Actionable”
“Business-use”
 Analytics: A New Phenomenon?
• No.. Age old..

• Changes in capture, storage, analysis and presentation

(CAPS) of data

• It comes in multiple flavours: Big; Real; Content;

Customer; predictive; prescriptive; Streaming….

Techniques: Regression; Classification; Clustering; Machine-

Learning; AI; Optimization…..
 Why Use Analytics?: Can It RUN
Trains/Business?
• Because it is there.. And is the IN thing..??

• It can be a Force Multiplier..

– Better Connect with the Customer
– More Bang for the bucks spent
– Anticipating Future
 How Analytics can help?
• Helps in using data to take better decisions
– Decision Support Systems: Operations, Marketing,
capacity/investment/HR planning, asset management…

• Throws open new business opportunities; and a happy customer

– Real-time event driven analytics: cross-selling, up-selling, down-selling….

• Rethinking business
– Data discoveries (patterns, correlations, clusters), Strategies
 SMACK is IN
• Social Media, Sensors (IOT)
• Mobile
• Analytics
• Cloud
• Knowledge

However, Analytics is a key ingredient in ALL

 Proposed Approach
• Outcome driven
• Modular, phase-wise
• Revenue sharing models wherever possible
• Proof-of-Concept (POC)-based evaluation
• In-house capacity development
 Way Forward
• Integration across applications
• Enterprise-wide Data-warehouse
• IT Security
• Mobile interfaces
• Leveraging cloud
• Analytics
 Challenges in Analytics
• Difficult to justify investments
– Unchartered territory
– How to quantify benefits?

• Need for specialized skills

• Issues related to data :privacy, quality

 IT vs Analytics
• Deterministic vs Uncertainty
• Errors vs False Positives/Negatives
• Project vs Research
• Business Logic vs Fuzzy Logic
• Insert/ Update vs Prescriptive/Predictive

.. Need for a different Mindset, Approach and Skills

.. Not Just Coding..
 IT : Sine-Qua-Non

Analytics : Key Differentiator

Big Data Analytics: Taming the Future

Thank you
very much