RETHINK THE BUFFET

Jakub Emanuel Malec

Agenda

INRODUCTION
PRESENTATION
WRAP UP
Q&A

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Introduction

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 5 AREAS TO RETHINK

FOOD COST SALES MENU MARKETING FOOD WASTE

Way we count Way we sell
BUILDING Way we promote Way we produce

Way we build

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1
FOOD COST

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Food cost NOVOTEL Centrum Warszawa
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10.16 zł
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9.20 zł 9.08 zł 9.22 zł
7/21/20 Target
8.20 zł 8.18 zł 8.30 zł 8.10 zł
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Food cost
Benchmark Breakfast Cost Per Cover
2017
Nb of total brkfs 268 790
food cost 32,5%
cost/cover 8,82 zł
Total Capture Ratio 74,9%
Av.brkf price 27,12 zł

2018
Nb of total brkfs 271 112
food cost 28,5%
cost/cover 8,67 zł
2018 - target -0,13 zł
2018 - 2017 cost per cover -0,15 zł
Total Capture Ratio 76,7%
Av.brkf price 30,40 zł

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 Benchmark Breakfast Cost Per Cover 2018

NOVOTEL Centrum Warszawa

Food cost
HOTEL NAME:
Your Target for 2018 (cost per cover): 8,80 zł
after12 months
Your breakfast cost per cover is OK -0,13 zł -1,5%
Cost saving (comparing to the target) -35 245 zł

2017 January February March April May June July August September October November December 2017
Nb of total brkfs 18 260 18 448 23 144 18 805 21 812 23 430 25 436 27 680 26 803 23 959 21 059 19 954 268 790
food cost 30,1% 30,4% 31,9% 27,4% 29,5% 28,2% 35,5% 38,4% 28,5% 34,2% 37,1% 42,0% 32,5%
cost/cover 8,67 zł 8,67 zł 8,80 zł 8,34 zł 9,24 zł 8,35 zł 8,35 zł 8,26 zł 7,88 zł 9,11 zł 10,09 zł 10,61 zł 8,82 zł
Total Capture Ratio 68,4% 72,8% 72,7% 64,7% 73,8% 78,4% 77,5% 79,1% 85,0% 79,2% 75,1% 69,0% 74,9%
Av.brkf price 28,82 zł 28,55 zł 27,60 zł 30,41 zł 31,35 zł 29,56 zł 23,52 zł 21,50 zł 27,64 zł 26,68 zł 27,17 zł 25,26 zł 27,12 zł

2018 January February March April May June July August September October November December YTD
Nb of brkfs 17 865 19 835 23 042 22 387 21 986 23 142 25 969 26 766 23 541 23 755 23 022 19 802 271 112
food cost 39,4% 40,0% 37,8% 33,4% 32,2% 23,4% 26,5% 29,8% 22,5% 22,9% 23,0% 24,6% 28,5%
cost/cover 11,05 zł 10,16 zł 9,20 zł 8,20 zł 9,08 zł 7,88 zł 8,18 zł 8,30 zł 8,10 zł 7,74 zł 7,92 zł 9,22 zł 8,67 zł
2018 - target 2,25 zł 1,36 zł 0,40 zł -0,60 zł 0,28 zł -0,92 zł -0,62 zł -0,50 zł -0,70 zł -1,06 zł -0,88 zł 0,42 zł -0,13 zł
2018 - 2017 cost per cover 2,38 zł 1,48 zł 0,39 zł -0,15 zł -0,16 zł -0,47 zł -0,17 zł 0,04 zł 0,21 zł -1,37 zł -2,17 zł -1,38 zł -0,15 zł
Total Capture Ratio 69,0% 74,9% 80,0% 78,5% 79,5% 76,9% 82,8% 77,7% 80,0% 79,8% 75,5% 64,8% 76,7%
Av.brkf price 28,05 zł 25,40 zł 24,32 zł 24,52 zł 28,18 zł 33,67 zł 30,81 zł 27,81 zł 36,02 zł 33,82 zł 34,38 zł 37,51 zł 30,40 zł

YTD - cost per cover January 2 months 3 months 4 months 5 months 6 months 7 months 8 months 9 months 10 months 11 months 12 months
2017 8,67 zł 8,67 zł 8,72 zł 8,63 zł 8,76 zł 8,68 zł 8,63 zł 8,57 zł 8,48 zł 8,55 zł 8,68 zł 8,82 zł
2018 11,05 zł 10,58 zł 10,05 zł 9,55 zł 9,45 zł 9,17 zł 9,00 zł 8,90 zł 8,81 zł 8,70 zł 8,62 zł 8,67 zł
2018 - 2017 cost per cover 2,38 zł 1,91 zł 1,33 zł 0,92 zł 0,69 zł 0,48 zł 0,37 zł 0,33 zł 0,33 zł 0,15 zł -0,05 zł -0,15 zł
2018 / 2017 cost per cover 27,5% 22,0% 15,3% 10,7% 7,9% 5,6% 4,3% 3,8% 3,8% 1,7% -0,6% -1,7%

Comparison with your target

YTD - cost per cover January 2 months 3 months 4 months 5 months 6 months 7 months 8 months 9 months 10 months 11 months 12 months
Target 8,80 zł 8,80 zł 8,80 zł 8,80 zł 8,80 zł 8,80 zł 8,80 zł 8,80 zł 8,80 zł 8,80 zł 8,80 zł 8,80 zł
2018 11,05 zł 10,58 zł 10,05 zł 9,55 zł 9,45 zł 9,17 zł 9,00 zł 8,90 zł 8,81 zł 8,70 zł 8,62 zł 8,67 zł
2018 - target cost per cover 2,25 zł 1,78 zł 1,25 zł 0,75 zł 0,65 zł 0,37 zł 0,20 zł 0,10 zł 0,01 zł -0,10 zł -0,18 zł -0,13 zł
2018 / target cost per cover 25,6% 20,2% 14,2% 8,5% 7,4% 4,2% 2,3% 1,1% 0,1% -1,1% -2,0% -1,5%

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Food cost

Individual portions
Vegan corner
Less mixed salads
Whole breads
Smart product choice

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2
SALES

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Sales

Weekly rota
Compact menu
Food flow
Attractive food choice
Upselling
Tailor made offer

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Sales MONTHLY FOOD COS T REPORT - NOVOTEL W ARS ZAW A CENTRUM
2018 JANUARY -DECEMBER/ S TY CZEŃ-GRUDZIEŃ

2018 2017 DIFF 2018/2017

COST %TC CTRi REVENUE %TR COST %TC CTRi REVENUE %TR % PTS COST CTRi REV
Breakfast 2 349 979 53,4% 13,89 8 242 919 48,7% 2 370 855 50,9% 14,83 7 289 546 45,6% -0,9% -0,94 13,1%
FC % 28,51% 32,52% -4,01

Hexagon-grupy 526 353 12,0% 3,11 2 347 692 13,9% 525 848 11,3% 3,29 2 162 505 13,5% 0,1% -0,18 8,6%
FC % 22,42% 24,32% -1,90

NOVO SQUER Bar 334 182 7,6% 1,98 1 278 598 7,6% 346 164 7,4% 2,17 1 257 466 7,9% -3,5% -0,19 1,7%
FC % 26,14% 27,53% -1,39

Room Service 69 973 1,6% 0,41 239 520 1,4% 62 589 1,3% 0,39 240 216 1,5% 11,8% 0,02 -0,3%
FC % 29,21% 26,06% 3,16

BQ / Conference 1 116 893 25,4% 6,60 4 811 179 28,4% 1 348 325 29,0% 8,43 5 039 169 31,5% -17,2% -1,83 -4,5%
FC % 23,21% 26,76% -3,54

TOTAL FOOD 4 397 380 25,99 16 919 908 4 653 783 29,11 15 988 903 -5,5% -3,12 5,8%
Total Food Cost % 25,99% 29,11% -3,12

Breakfast/person 8,69 30,47 8,73 26,85

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3
MENU BUILDING

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Menu building

PROMOTING HEALTHY WAY OF LIFE OFFERING HEALTHY GRILLED CAKES

MEATS OR FISHES
CREATING GREEN CORNER WITH PROPOSAL FOR CREAMS
VEGANS&VEGETARIANS SPECIAL DISH OF THE CHEF
(LIVE STATION OPTION) DESSERTS IN GLASS
PLENTY OF FRESH FRUITS AND VEGETABLES
NICELY SERVED BUT SMALL FRESH FRUITS CORNER
YOU CREATE WHAT YOU WANT TO EAT PORTIONS
SWEET STATION ANIMATION
BALANCED FOOD CHOICE FOLLOWING SEASONALITY

WEEKLY OFFER FOR LUNCHES

BREAD STATION WITH

DIFFERENT BREADS AND ROLLS

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Menu building

Offer in line with trends

Cost construction based on season
Attractive visual offer
Local and healthy
Portion control

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4
MARKETING

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Marketing

Online presence
Daily posting
Delivery offer
Focus on p zone

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Marketing

B2B offer to attract MICE

B2C offer from primary zone
Pick up or Delivery
Promotions
Weekly events

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5
FOOD WASTE

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Food waste

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Food waste

Refuse overproduction
Reduce portions
Reuse items which can be reused
Recycle and do segregation
Rot all organic items to compost

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Wrap Up
FOOD COST

MENU
SALES
BUILDING

FOOD
MARKETING
WASTE

07/21/2020 22
Q&A