PROPOSED

DBSI BICOL
PLANT
 LONG TERM
OBJECTIVE

To become the leading Supplier /

Contractor of Steel Roofing and to be
able to obtain bigger or larger market
share in the area in the next 2 (two
years).
 SHORT TERM
OBJECTIVE

• To set up a Plant in Bicol in the next 3 months

• To create and train a Team who are willing and
capable serving the company and its customers with
integrity and competitiveness particularly in the
provinces of Bicol
THE TOP MANAGEMENT
DAVID U. ONG
PRESIDENT & CEO

NANCY L. ONG SABRINA L. ONG COLLIN ANN L. ONG

EXECUTIVE VICE CHIEF FINANCE OFFICER CHIEF OPERATING OFFICER
PRECIDENT

MICHAEL G. SY WILFREDO COLLADO

SAMUEL U. ONG MAINTENANANCE
FVP- SALES & MARKETING MANAGER NATIONWIDE
VICE PRESIDENT
 Southern Luzon Organizational Chart

DAVID U. ONG
President

EDISON
MACATUGGAL
Area Head

DAISY LETRAN MERIAN ORAIN VACANT VACANT

Cavite Branch Operations Batangas Branch Bicol Branch Operations Prospect Branch
Manager Operations Manager Manager LUCENA , QUEZON
 Departmental Chart

VACANT
DS Bicol Branch Operations Manager

SALES & MARKETING ENGINEERING PRODUCTION & DELIVERY

DEPARTMENT DEPARTMENT DEPARTMENT
 Sales & Marketing Department

vacant
Ds Bicol Branch
Operations Manager

CAMARINES
CAMARINES SUR ALBAY SORSOGON MASBATE CATANDUANES
NORTE
4 Sales Engineer 2 Sales Engineer 1 Sales Engineer 1 Sales Engineer 1 Sales Engineer
1 Sales Engineer
 Engineering Department

vacant
DSBSI Branch
Operations Manager

vacant vacant vacant vacant

Site Engineer #1 Site engineer #2 Coordinator Estimator/Production writer
Production & Delivery Department

VACANT
Plant Coordinator

MACHINE MACHINE BENDER TRUCK DRIVER

OPERATOR OPERATOR OPERATOR
(VACANT)
(VACANT) (VACANT) (VACANT)

BENDER 2 PPRODUCTION 3 PRODUCTION DELIVERY

OPERATOR HELPER HELPER HELPER
(VACANT) (VACANT) (VACANT) (VACANT)
 Our Business
Concept

The visibility of the plant enable us

to provide quality service to our
patrons in terms of delivery and
availability of the product.
 Competition
• To be able to compete with the existing
competitors who already had a plant in the
area like DN Steel, Megapacific, Philmetal,
Union Galva Steel, and Steeltech.
• Putting-up our own Plant in a more
strategic location and with Dwightsteel’s
superior quality materials allows us to
easily achieve our objective.
 Market Distribution Summary
Among the bicol provinces, Calabarzon remained highest
in terms of the number of new construction projects with 5,311
or 21.4 percent of the total. National Capital Region (NCR)
was a far second with 3,043 construction projects or 12.3
percent of the total, followed by Central Visayas with 2,841
constructions (11.5%). Central Luzon (Region III) and Davao
(Region XI), ranked fourth and fifth with 2,670 (10.8%) and
2,282 (9.2%) construction projects, respectively.
Figure 2 shows the regional distribution of construction projects for the
fourth quarter of 2018

Source:
http://www.census.gov.ph/content/construction-statistics-approved-building-permits-fourth-quarter-2
018
Market Distribution Summary based on
Statistics

5
3
REGION 4A (22.6%)
1

4
 Market Share Summary
REGION Number of New DISTRIBUTION OF
Construction Projects PROJECTS (%)
1 Region IVA 8,989 22.6%
2 Region VII 5,186 13.0%
3 Region III 3,943 9.9%
4 Region XI 3,555 8.9%
5 Region I 3,349 8.4%
6 NCR 3,178 8.0%
7 Region VI 2,065 5.2%
8 Region X 2,014 5.1%
9 Region XII 1,378 3.5%
10 Region VIII 1,355 3.4%
11 Region II 1,123 2.8%
12 CARAGA 943 2.4%
13 MIMAROPA 808 2.0%
14 Region IX 720 1.8%
15 Region V 688 1.7%
16 CAR 426 1.1%
17 ARMM 42 0.1%
 Distribution of Construction Projects
(Provincial Level of Bicol)

At the provincial level, Camarines Sur reported the most number

of construction projects in the bicol region at 2,044 accounting for 8.2
percent of the total, followed by the province of Albay with 1,420
construction projects (5.7%). Other top provinces in bicol region in
terms of the number of construction projects are as follows:         

Camarines Norte with 1,298 construction projects (5.2%)

Sorsogon with 1,122 construction projects (4.5%)
Masbate with 1,058 construction projects (4.3%)
Catanduanes with 964 construction projects ( 2.12 % )

Source: http://www.census.gov.ph/content/construction-statistics-approved-building-permits-fourth-quarter-2018-
preliminary-results
 Territorial Market
(Proposed Bicol Plant/Branch)
PROVINCE DISTRIBUTIONOF BRANCH COVERING THE
PROJECTS (%) AREA

1 Camarines Sur 8. 20% DS Bicol

2 Albay 5.70% DS Bicol
3 Camarines Norte 5.20% DS Bicol
4 Sorsogon 4.50% DS Bicol
5 Masbate 4.30% DS Bicol
6 Catanduanes 2.12% DS Bicol
 Machineries & Equipment:
1. STEELRIB 2 w/curving
2. STEELCORR w/ curving
3. METALTILE
4. SPANDREL
5. METALDEK 4
6. METALDEK2
7. C-purlins
8. 1SLITTING/SHEARING MACHINE
9. LAMINATING MACHINE
10. 12 FOOTER BENDER
11. TEN WHEELER TRUCK
 ASSUMPTIONS/CONSIDERATIONS:
FIXED OPEX XXXXXXX

ACQUISITION COSTS:
COIL COST 48,000.00
LAMINATING MACHINE TOLL COST 300.00

TOLLING COST 2,500.00

SLITTING COST 400.00
YIELD (RIB 1030) 280.00
YIELD (Mla. Profile) 280.00

SALES FORCE 10 (TEN)

 Assumptions and Targets
PROJECTED PROJECTED
PROFIT /Ton COST / Ton

Tile Roof 8,000.00 63,854.84

Rib & Corr 7,300.00 57,300.00

Secial Profiles 8,000.00 64,300.00

Bended Accessories 8,700.00 64,700.00
Steeldek 7,000.00 736.67

Light Framings 10,000 55,000

 Assumptions and Targets:
  QUOTA SELLING ACQUISITION PROJECTED
  TONS / S.E. COST COST PROFIT/S.E.
ROOFING PROFILE
Metal Tile 1.00
Metal Tile Otima 0.50
Steel Rib 2 7.10
Duo Rib 2 4.00
Steel Corr 4.00
DuoMax 0.50
RibMax 0.50
Megalock 0.50
Ultralock 0.50
Ultrasnap 0.50
Ultraseam 0.50
Ultrarib 0.50
Spandrel 1.00
Metaldek 3.00
lABOR
DELIVERY 20,000

TOTAL / SE :
 Assumptions and Targets:
PRODUCT BICOL
SALES ENGINEER : 10 10.00
TILE PROFILE:  
METAL TILE OPTIMA SERIES  
METAL TILE  
ZENTILE  
PRE-INSULATED PANEL  
RIB PROFILE  
STEELRIB 2  
RIBMAX  
DUORIB 2  
SPANFLEX  
OTHER PROFILES  
BENDED ACCESSORIES:  
STANDARD / SPANISH
SPECIAL PRODUCTS:  
 
 
AFFILIATE PRODUCTS:  
STUDS & TRACKS  
FURRING  
C-PURLINS  
HARDWARES & INSULATIONS:
LABOR COSTS:  
DELIVERIES:  
OTHERS PRODUCTS:  
TOTAL SALES PROJECTION DSBSI BICOL BRANCH 12,000,000
HOW?
Fill-in all Vacant
Positions
Fill-in all vacant positions and train them.
AWARENESS
CREATE AWARENESS PROGRAM THROUGH:
•ADVERTISEMENT
• Conduct PRODUCT PRESENTATIONS with the
different Organizations such as UAP, PIA, PICE & etc.
•DISTRIBUTION of Brochures, Display Racks &
Tarpaulins to Dealers
•Participate in building construction trade fair activities
 TRAINING

• Train our Sales Engineers to be more effective

and competitive.
• Train our support people to be more efficient.
“We aim above
the mark
To Hit the
mark”
THANK YOU
AND
GOD BLESS!