Objective – Creating Connections

Approach
• By creating engagement;
• by giving our people some common topics of discussion
• By highlighting newsy achievements that everyone can talk about
• By highlighting our people on a Vox page so people can share via WhatsApp.

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Campaign: Quick 5
Five snackable bites about Publicis Sapient..
..you can bond over!

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Campaign Idea
A nifty little spread of 5 topics that made news recently in Publicis Sapient. Short,
succinct para with enough detail to whet people’s appetite about the topic and then a
link to read more. The objective is to enable people to converse, discuss, debate and
bond over a small piece of news that is relevant for everyone within the organization.
Topics can be internal achievements as well as external.

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Campaign concept
A small snack. Healthy and tasty. Just enough for people to take a short break and
discuss with their colleagues, or friends or even family. A snack that brings people
together.

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Formats
One-page PDF or JPG for easy dissemination. One PPT slide for presentation at team
meetings

5
Distribution Mechanism
Email from India Marketing for Manager+ audience
PDF/JPG/PPT available for download on a Vox page so people can share via
WhatsApp.

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Logo Option 1

The 5 minute clock inside Q tells that the

information is as short as crisp that it will
take just 5 minutes, the time you would
need to sip a cup of coffee

Also the highlighted 5 tells that it’s a set

of 5 snackable bites

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Logo Option 2

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Logo Option 3

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Layout Option 1

We will release 1 snack bite at one go.

We shall identity the series with a different color
And the number will tell which snack bite is this.

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Layout Option 1 – Color Variant

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Layout Option 2

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Layout Option 2 – Color Variant

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Logo Options:
Ps bytes/byte/bites/bite

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Layout Option with ps bytes

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Layout Option with ps byte

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